Digital Marketing Manager

February 5

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Propelus

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Propelus is a company dedicated to modernizing the way professionals, employers, regulators, educators, and partners work together. It unifies three innovative brands—CE Broker, EverCheck, and Immuware—to provide comprehensive compliance and professional management solutions. Propelus empowers professionals with tools for career advancement, streamlines the compliance process, and offers a platform for professional management, continuing education, and primary source verification. Trusted by over 5 million professionals and organizations, Propelus has a mission to simplify compliance and enhance professional growth and success, particularly in the healthcare sector.

HealthTech • GovTech • Continuing Education

201 - 500 employees

Founded 2001

📋 Compliance

⚕️ Healthcare Insurance

📚 Education

📋 Description

• Propelus is seeking a proactive, results-driven Digital Marketing Manager to optimize our online product presentation and ensure a seamless shopping experience for our customers. • Collaborate across teams to develop and implement strategies that drive online sales, enhance user experience, and improve overall site performance.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, E-commerce, or a related field — or equivalent relevant experience. • 3+ years of experience working with SaaS solutions, preferably within the continuing education industry. • Proven experience in e-commerce (B2C) and digital marketing. B2B digital marketing experience is a plus. • Proficiency in web analytics tools (e.g., Google Analytics) with the ability to derive and implement data-driven insights. • Experience developing and executing A/B and multivariate tests, as well as personalization strategies. • Strong knowledge of SEO strategies and methodologies to improve search visibility and conversion rates. • Experience with UI/UX design principles and optimizing user experiences across web and email platforms. • Proficiency in e-commerce platforms and digital marketing tools (e.g., VWO, Pendo, Salesforce Marketing Cloud). Proficiency in Hubspot and WordPress is a plus. • Experience developing web and email content, with a creative mindset and the ability to leverage AI technologies for content creation. • Excellent attention to detail, organizational skills, and the ability to manage multiple projects simultaneously. • Strong communication and collaboration skills to work effectively with cross-functional teams. • Self-driven, independent worker with a strong sense of initiative and accountability. • Flexible and highly adaptable to changing business needs. • Preferred: Experience guiding video content development. • Experience working with customer journey mapping tools and techniques. • Test-and-learn methodology expertise, with a focus on iterative testing and continuous improvement.

🏖️ Benefits

• Awarded one of BuiltIn's 2023 Best Place to Work and 7 years running by Outside Magazine! • Professional development allowance to help you grow in the ways that mean the most to you. • Flexibility for balancing work with the rest of life and ample PTO, including paid time off for volunteering and for becoming a new parent. • 401K with company matching, as well as financial planning education and resources. • Employees choose from HSA, FSA and traditional insurance options for medical, dental, and vision coverage for themselves and dependents. • Wellness benefits - we’ll help you pay for fitness endeavors and organic produce delivery services.