Website Marketing Manager

6 days ago

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Protegrity

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Data Security • PCI DSS • Enterprise Data Security • File Security • Encryption

201 - 500

Description

• Build an award-winning website that showcases a complex cybersecurity product platform. • Manage and continuously improve the current website and related portals. • Develop SEO strategies to improve search presence and CTR in SERPS. • Lead strategy for keyword research on a continual basis for new product pages, blog posts, videos, etc. • Manage policy & procedure creation for website content creation together with internal and agency partners for video, images, external, local listings, social profiles, reviews, Reputation Builder Program, and Technical SEO. • Lead the work for on-and-off page optimizations - i.e., creation of effective meta-descriptions and page titles, internal linking optimizations, external link-building, etc. • Ensure that the website is optimized for AI • Coordinate with internal and agency partners to ensure all updates to the site are implemented properly. • Utilize digital marketing tools such as Brightedge, Google Analytics, Google Tag Manager, Google Data Studio, Drift, Demandbase and Google Search Console to make data backed decisions regarding the evolution of protegrity.com. • Develop evergreen web-based content marketing strategies that are thoroughly researched, proof-read, edited, solve problems for the website audience, and coordinate with appropriate departments to review content. • Together with marketing operation manage website performance reporting and create ad-hoc reports for specific requests as needed. • Manage the technical strategy across Protegrity’s web properties for technical SEO issues that can affect a site’s rankings, such as crawl and indexation issues, site structure issues, core web vitals, sitemaps, duplicate content issues, etc. • Serve as the website subject matter expert across global regions and the company. • Serve as the website subject matter expert for Protegrity, able to identify best practices to drive rapid website improvements. • Agency management. Setting expectations and driving outcomes through our agency partners.

Requirements

• Bachelor’s degree in business, digital marketing, or related field of study or equivalent experience. • 5+ Years direct SEO experience within Global B2B SaaS company. Deep knowledge of technical SEO and leveraging a website for lead generation. • Experience within Data Privacy & Cyber Security strongly preferred • Produce/ Edit HTML/CSS & JavaScript skills with solid proficiency. • Previous ownership for all WordPress responsibilities • Understanding of content marketing strategy research and development • Ability to work simultaneously on many projects and priorities • Experience working in Global markets (USA, UK, Germany, France, Singapore, Australia) • Ability to lead out and work remotely yet effectively in a global cross-functional model • Experience with tools and resources such as Brightedge, Google Analytics, Google Tag Manager, Google Data Studio, WordPress, Demandbase, Drift and Google Search Console. • Expert in leveraging Marketo in WordPress • Ability to work independently, with an innate intellectual curiosity that translates to innovative thought and execution of new ideas that achieve company objectives • Driven and highly motivated; gets the job done efficiently, correctly and on time • Works cooperatively with others • Exercises good judgement and makes thoughtful, well-informed decisions • Excellent interpersonal, written & oral communication skills

Benefits

• Health Benefits (Health/Dental/Vision) • Paid Time Off (PTO) • 401K • Short- and Long-Term Disability • Remote workforce • Competitive Compensation/Total Reward Packages