Senior Vice President, Growth Marketing

3 hours ago

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PTC

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Product Development Solutions • PLM - Product Lifecycle Management • CAD- Computer Aided Design • Internet of Things • Application Lifecycle Management

5001 - 10000

Description

• Report to the Chief Strategy & Marketing Officer and support PTC’s growth strategy with a global, verticalized approach. • Act as the connective tissue between Marketing and Global Sales Leadership, overseeing all Industry, ABX, Event, Partner Marketing, and lead development motions. • Build, develop, and manage a world-class team of marketers, inspiring and enhancing their capabilities. • Execute marketing and growth strategies for direct, channel, via a vertical orientation, especially ABM and event marketing efforts. • Own the relationship between ARR growth & Executive Sales Leadership supporting multiple growth initiatives. • Measure success through KPIs such as new ACV growth, ARR growth, account engagement, qualified pipeline growth, win rate, and deal acceleration. • Develop and scale an ABX motion to drive growth within key accounts. • Partner with marketing and ARR leadership to support full-funnel efforts and enable the Growth team. • Bring a global perspective to expand successful vertical GTM motions into APAC. • Drive engagement and expand relationships within key accounts. • Accelerate opportunities through creative activations, messaging, and revenue enablement. • Enable our resell partners with effective campaigns and drive consistent pipeline growth with identified partners. • Create joint GTM campaigns with our key alliance and technology partners.

Requirements

• Proven leader with experience in building and scaling marketing functions through strong execution, effective communication, strong partnerships, and an engaging culture. • Experience in scaling GTM motions and supporting revenue marketing or growth marketing teams to drive account growth and generate demand. • Expertise in ad tech, enterprise marketing, channel marketing, ABM and events. • Experience in building and executing world-class events and experiences that drive revenue growth. • Minimum of 15 years in a leadership role with a strong understanding of performance-oriented culture.