Performance Strategist - Paid Media

November 3

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Digital Marketing • Search Engine Marketing (PPC) • Display Advertising • Dealer Solutions • Social Media Marketing

201 - 500 employees

☁️ SaaS

💰 Venture Round on 2019-05

Description

• The Performance Strategist, Paid Media will manage, analyze, and update automotive-related paid search, social, and programmatic marketing campaigns. • Partner with client-facing Account Managers and ensure strategic ad optimization initiatives are met. • Collaborate across paid media teams during their respective higher workload times. • Create and manage paid media campaigns based on automotive dealership, OEM, and marketing agency goals. • Monitor and optimize for KPIs including but not limited to impression share, CTR, CPA, CPC, and pacing. • Analyze paid media performance and pacing reports to provide impactful optimization insights.

Requirements

• Experience with ad management software such as Kenshoo, Marin, Acquisio, or similar is highly preferred. • Analytical and critical thinking skills are a must. • You must be detail-oriented with the ability to work with multiple data sets in Excel or Google Sheets. • Ability to manage multiple simultaneous projects while diligently prioritizing in the best interest of our clients and OEMs.

Benefits

• Rich Benefits Plans - Health, dental, vision, 401(k), paid parental leave, and more! • Open PTO Policy - Take what you need, when you need it. • Internal Growth - Over ⅓ of the positions opened and filled are with our own employees. • Work From Anywhere - From home, the beach, or your favorite coffee shop. Work where you want to! • Radical Transparency - All employees have direct access to our executive leadership, whether in recurring town halls or direct conversation and mentorship.