Campaign Specialist - Marketing

4 days ago

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Mail-Related Solutions • Folder inserters • Print Service Provider • Customer Experience Management • Customer Communications Management

5001 - 10000

💰 Post-IPO Debt on 2021-11

Description

• Develop and execute multi-channel marketing campaigns targeting key customer segments to drive engagement and meet business goals across high-value accounts. • Collaborate with campaign managers, demand generation, SDR, and sales teams to create and optimize cross-sell and prospect campaigns. • Lead the end-to-end execution of campaigns across email, social media, content marketing, and events, ensuring alignment with account objectives. • Track, analyze, and optimize campaign performance, reporting on key metrics like engagement and conversions. • Partner with content creators to produce customized materials, including email sequences and landing pages, tailored to account-specific needs. • Develop lead nurturing strategies to guide customers through the funnel using marketing automation tools. • Plan and manage events (webinars, roundtables, meetings) to maximize engagement. • Share insights with sales teams to enhance the sales process and improve close rates.

Requirements

• 3-5 years of B2B marketing experience. • Strong grasp of digital marketing trends, direct marketing, and best practices. • Experience shaping messaging and content for diverse customer segments. • Excellent communication skills and a creative mindset. • Proficient in multi-channel campaign execution and data-driven decision-making. • Ability to manage multiple projects and prioritize effectively. • Bachelor's degree in marketing or equivalent experience. • Experience with digital marketing and analytics tools (Google Analytics, Facebook and LinkedIn ads, Canva, Drupal). • Basic skills in HTML, CMS, and Adobe Creative Suite are a plus. • Knowledge gaps can be filled.

Benefits

• Flexible Work: Embrace a hybrid work model blending office and remote setup for a balanced lifestyle. • Endless Learning: Access global opportunities for growth through our 24/7 online learning platform. • Inclusive Community: Join diverse communities and engage in our Philanthropy program. • Comprehensive Rewards: Enjoy competitive Total Rewards covering wellness, work/life balance, and more, including a generous referral scheme. • Caring for Wellbeing: Access our complimentary employee assistance program for mental health support.