Director, Paid Media & Analytics

2 days ago

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Quadient

WebsiteLinkedInAll Job Openings

Mail-Related Solutions • Folder inserters • Print Service Provider • Customer Experience Management • Customer Communications Management

5001 - 10000 employees

Founded 1983

🤝 B2B

🏢 Enterprise

☁️ SaaS

💰 Post-IPO Debt on 2021-11

Description

• Drive customer acquisition, engagement, and retention through integrated paid media campaigns across digital channels. • Manage a multi-million-dollar budget and lead a team to deliver data-driven strategies that optimize performance. • Develop and execute a cross-channel paid media strategy aligned with business goals. • Lead the creation, execution, and optimization of campaigns to meet performance metrics. • Mentor a growing team of specialists and analysts, fostering a results-oriented culture. • Implement advanced analytics to evaluate campaign effectiveness and guide continuous improvements. • Partner with internal teams to align media plans with broader objectives. • Build strong relationships with media partners for best-in-class execution. • Drive efficient, automated media buying and optimize targeting using data and AI. • Explore new strategies, creative formats, and technologies to scale results. • Use CRM and analytics tools to create precise audience segments for targeting. • Ensure campaigns align with privacy regulations like GDPR and CCPA.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field; MBA preferred. • 8+ years in paid media or digital marketing, with a focus on performance marketing. • Proven success managing multi-channel campaigns and large budgets with high ROI. • Expertise in programmatic advertising, analytics platforms (Google Analytics, AdWords, LinkedIn Ads), and attribution models. • Strong analytical skills with a data-driven mindset. • Leadership experience in cross-functional and agency/vendor management settings. • Understanding of B2B marketing, SaaS, or enterprise organizations is a plus.

Benefits

• Flexible Work: Embrace a hybrid work model blending office and remote setup for a balanced lifestyle. • Endless Learning: Access global opportunities for growth through our 24/7 online learning platform. • Inclusive Community: Join diverse communities and engage in our Philanthropy program. • Comprehensive Rewards: Enjoy competitive Total Rewards covering wellness, work/life balance, and more, including a generous referral scheme. • Caring for Wellbeing: Access our complimentary employee assistance program for mental health support.