Product Marketing Lead

February 22

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R2 Companies

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R2 Companies is a real estate investment and development firm with a focus on identifying and capitalizing on opportunities across various markets. The company operates multiple headquarters in Chicago, Minneapolis, and Milwaukee, emphasizing their strategic reach and presence in the Midwest of the United States. They engage with the community through various leasing and management services and maintain active communication channels via social media and newsletters.

Commercial Real Estate • Real Estate Development • Design/Build • Asset Management • Leasing

11 - 50 employees

🏠 Real Estate

📋 Description

• Spearhead all product marketing/growth initiatives within our product team • Collaborate with the marketing teams of our partners • Manage and operate R2’s in house marketing stack • Responsible for growth, marketing and content strategies • Focus on understanding our conversion funnel across each partner • Perform quantitative and qualitative analysis to improve conversion • Owner of marketing KPIs and update all tactics to reach objectives • Perform user discovery by surveying and interacting with users • Document all the different strategies tested by our customers • Charge of implementing the growth stack of R2 • Measure actions through data and build queries to improve systems

🎯 Requirements

• 5+ years of experience in growth and/or product marketing • Knowledge of growth marketing channels & tactics • Basic SQL knowledge • Passionate about fintech in Latin America • Proven ability to leverage data-driven insights to drive marketing strategies and improve customer engagement/adoption. • Experience with CRM & MarTech tools (working with customer.io would be a bonus) • Demonstrated success in roles that are partner-facing with the understanding of how to drive business through the partner ecosystem is a plus • Stellar written and oral communication skills in Spanish • Motivated self-starter, with a bias for action, who thrives in a hyper-growth environment • Previous experience in fintech, especially within the Latin American market, is highly advantageous. • Proficiency in English, both written and spoken, is preferred to facilitate communications and collaborations. • Intermediate knowledge of SQL for data querying and analysis is a plus. • Willingness to develop these skills is also appreciated.