Performance Marketing Manager

August 2

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Raketech

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Raketech was founded to guide us.

affiliate marketing • content writing • SEO • web development • marketing

51 - 200

Description

• Drive business growth by crafting and executing campaigns across several paid marketing channels such as paid search, Meta retargeting, social ads, and video. • Analyze data, optimize campaigns, and collaborate with the team to achieve top performance for multiple revenue channels. • Craft and implement effective paid marketing strategies to achieve ambitious business objectives. • Strategize, execute, and enhance paid campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and others. • Own the domains and landing pages, continuously optimizing for conversion rates. • Monitor and evaluate campaign performance metrics. • Regularly track, analyze, and report on campaign performance. • Conduct A/B testing to continuously improve ad creative, targeting, and landing pages.

Requirements

• Must have a strong understanding of US culture and sports and ideally be based in the US. • Proven experience as a Performance Marketing Manager or similar role, specializing in paid campaigns across PPC, retargeting, and landing page optimization. • Deep understanding of various paid advertising platforms, including Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, LinkedIn Ads, etc. • Strong analytical abilities to interpret data and make data-driven decisions. • Proficiency in analytics tools like Google Analytics, Google Tag Manager, or similar platforms. • Knowledge of HTML and CSS is a plus. • Experience with A/B testing and understanding of statistical significance. • Understanding the iGaming affiliate marketing space along with B2C digital subscription business is a plus! • Demonstrated and proven success in managing and optimizing paid marketing campaigns. • Strong understanding of SEO principles and their connection with paid marketing efforts. • Experience managing large advertising budgets.