Real Chemistry
Integrated Communications • Advertising • Clinical Trial Engagement • Value-Based Care Consulting • Influencer Marketing
1001 - 5000
Director, Integrated Planning
4 hours ago
Real Chemistry
Integrated Communications • Advertising • Clinical Trial Engagement • Value-Based Care Consulting • Influencer Marketing
1001 - 5000
Description
• The Director, Integrated Planning ensures paid media and digital marketing initiatives align with brand strategies. • This role requires deep experience in digital media planning and execution across various channels. • Founded on data-driven analysis, you'll manage client relationships and contribute to innovation. • Foster collaboration with various teams including Media Activation, Analytics, and Creative. • Manage junior team members, ensuring seamless project delivery and addressing client concerns effectively.
Requirements
• 8+ years of experience with digital media planning and activation • 2+ years of progressive levels of responsibility including team management • Excellent written and verbal communication skills • Comfortable communicating with senior level clients and partners • Strong prioritization and multitasking skills • Demonstrated critical thinking and problem-solving abilities • Strong analytical abilities, quantitative skills, and math proficiency • Well versed in 360-media planning • Experience with omni-digital channels • Ability to navigate media research platforms • Solid understanding of audience segment creation and targeting • Ability to draw insights from reporting for client ROI • History of working with channel activation and analytics teams • Familiarity with ad servers and attribution models • Healthcare/pharmaceutical experience is a plus
Benefits
• Options for medical, dental, and vision plans • Generous 401k match • Flexible PTO • Five-week sabbatical program after 5 years of service • Student loan debt contributions • Mental wellness coaching and support • Access to more than 13,000 online classes with LinkedIn Learning • Enhanced fertility support • Bright Horizons family support programs • Expanded paid leave for new parents with coaching support through Your 4th Trimester ®
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