Senior Field Marketing Manager - West Coast

July 22

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Red Canary

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Threat Detection • Endpoint Detection & Response • Endpoint Security • Managed Security • Threat Hunting

201 - 500

Description

• Have complete ownership of your region's marketing campaigns, events, and programs, from beginning to end. • Plan, build, and execute event concepts and campaigns based on target customer data using standard methodologies including allocating budgets, selecting the tactical mix, crafting offers and calls to action, and setting the individual program goals and measurement criteria for all campaigns. • Implement programs while using your creativity and expertise to develop outstanding scalable, digitally led and in person experiences to drive new logos. • Forecast, measure, analyze and report on the impact of event/campaign demand creation activities on sales pipeline, revenue, and conversion against the agreed pipeline goals. • Own regional pipeline targets, marketing lead funnel, and conversion metrics for go-to-market, as well as the team’s efforts to improve and optimize. • Communicate regularly with stakeholders on program results and findings for your campaigns and events; aggregate results weekly, monthly and quarterly. • Working on multiple, simultaneous marketing programs that require both strategic thinking and creativity as well as high-speed tactical execution; look to develop templated scalable programs that will grow with the company

Requirements

• 7+ years of proven experience in a B2B field marketing role. • Understands Red Canary's overall strategy and partners with cross-functional teams to shape a joint strategy and experience planning and implementing marketing programs with cross-functional partners • Creative and innovative thinking with a willingness to take risk, iterate and learn • Proactively engages in forward thinking and innovative initiatives in the business and scales them to their own work • Proven ability to drive cross-functional collaboration across diverse sets of stakeholders • Exceptional project and time management skills - highly organized, detailed focused, results-driven, and accountable • Excellent interpersonal skills to deal professionally with senior executives, vendors and team members at all skill levels of the org • Owns event execution and leads others (direct and indirect) to meet deadlines while maintaining quality of the work; proactively identifies and leads work streams to achieve goals • Self-starter, highly motivated, and think through problems to come up with innovative solutions; excellent problem-solving skills, strategic and analytical capabilities • Experience successfully managing third-party vendors, contractors and budgets • Working knowledge of Salesforce CRM application(s), Tableau and Marketo • Experience with planning and carrying out multiple, sophisticated marketing programs and working towards strategic goals • Experience in enterprise account-based marketing (ABM) and sophisticated accounts preferred.