Senior Lifecycle Marketing Manager

4 days ago

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Reforge

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Reforge is a company that focuses on offering advanced professional development programs for mid-to-senior level professionals in the fields of product management, marketing, and growth. Their comprehensive courses and community-driven approach aim to help individuals enhance their skills and advance their careers in competitive industries.

Analytics • Growth Strategy • Monetization • Retention • Engagement

51 - 200 employees

Founded 2016

📚 Education

🤝 B2B

⚡ Productivity

💰 Series B on 2022-03

📋 Description

• You will report to our Lead for Strategy & Ops while also working closely with the CEO, COO and other product leaders to build out and execute our lifecycle marketing program. • You will collaborate closely with teams across Product, Design, Engineering, and Sales, serving as the cohesive force that aligns marketing initiatives with organizational goals. • Build, manage, and optimize emails across all of our products. • Pull and analyze campaign reports to extract insights and transform those insights into actionable changes that will accelerate performance across conversion, engagement, and retention. • Monitor our marketing communications health...

🎯 Requirements

• 4+ years experience working in email or lifecycle marketing, ideally at a tech startup. • You are a technical Marketer with a background in lifecycle marketing and with experience managing MarTech stacks. • You have experience with a variety of Marketing Automation Tools, analytics platforms, and data integration technologies. • You have excellent interpersonal communication skills and you know how to work with everyone. • You are just as comfortable giving a presentation to the CEO as you are speaking with an engineer, a designer, or copywriter. • You are naturally self-directed, operate at a high cadence, and are enthusiastic about remote work. • Track record of building dashboards, providing regular reporting, and ultimately moving numbers for the business. • You are highly capable with data but also have strong writing skills. • You can gather insights from data and then craft user communications across email, SMS, landing pages, etc.

🏖️ Benefits

• Flexible/Distributed Work Environment - Everyone does their best work in different environments. • We offer top rated health, vision, and dental insurance. • We offer highly competitive salary and equity inline with top tier technology companies. • We offer the opportunity for you to contribute to a 401k directly from your paycheck. • We offer flexible PTO. Take time when you need it. Everyone must take at least 10 days per year, and we highly encourage more.