Product Marketing Manager

August 16

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Right Side Up

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Right Side Up is a marketplace of premium marketing talent—with all of the marketing chops and none of the agency fluff.

Marketing Strategy, Tracking and Attribution, Conversion optimization, Branding and positioning, Product marketing, Creative design and copy, Budgeting and planning, Sourcing and interviewing, Channel management (SEM, Facebook, & more)

51 - 200

Description

• Develop and refine product positioning and messaging strategies that differentiate us in the market and resonate with our diverse customer base. • Craft compelling product narratives that resonate with target audiences. • Manage the entire product marketing lifecycle, from positioning and messaging to launch and ongoing promotion to drive adoption. • Leverage data and full funnel metrics to understand customer behavior and measure performance, identify areas for improvement, and optimize future initiatives.

Requirements

• 5+ years of experience in Product Marketing with a proven track record of success in product/feature launches and driving product adoption and growth. • Experience working in a PLG motion and targeting very small businesses. • Expertise in developing and executing data-driven marketing campaigns across a variety of channels (e.g., content marketing, social media, paid advertising) to achieve measurable business objectives (e.g., brand awareness, lead generation, customer acquisition).