Field Marketing Manager

February 19

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Rimini Street

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Rimini Street is a global leader in enterprise software support and services, providing end-to-end support solutions for mission-critical systems. The company specializes in reducing support costs, filling technology skills gaps, and providing strategic roadmap guidance to extend the life of ERP investments and enable business growth. With offerings that include managed and professional services, security solutions, interoperability, and compliance services, Rimini Street supports widely-used enterprise software such as Oracle, SAP, Salesforce, Microsoft, and more. By leveraging its extensive in-house engineering talent, Rimini Street offers clients unparalleled support, ensuring high satisfaction levels and cost savings.

PeopleSoft • Oracle Database • Oracle E-Business Suite • SAP • JD Edwards

1001 - 5000 employees

Founded 2005

🏢 Enterprise

☁️ SaaS

🔐 Security

📋 Description

• As the Field Marketing Manager, you will be responsible for helping design and execute regional plans and be a key marketing contact for all business stakeholders across the region (SAEs, Sales Leadership, SDRs, Corp Marketing). • Responsible for working with sales to develop a successful marketing plan and executing field marketing programs across the region, in alignment with global company positioning, and local sales strategies. • Collaborating with global marketing to raise brand awareness across the region. • Executing regional demand generation campaigns that drive pipeline growth – both new business acquisition and incremental revenue growth from the customer base. • Designing and executing field marketing activities to ensure monthly and quarterly lead generation and pipeline objectives are met. • Maintaining corporate strategic objectives, direction and vision in all marketing activities when executing the strategy for prospects and customers in the region. • Defining customer needs and insights, and developing local messaging and campaigns that address different audiences via intelligent targeting & segmentation. • Manage regional marketing budget, ensuring ROI from every activity and aligning spend to highest priority initiatives. • Manage detailed project plans and consistently communicate plans to the business. • Track program success and report metrics to stakeholders.

🎯 Requirements

• B2B Field Marketing experience within Enterprise software/SaaS; IT Services or technology organizations targeting enterprise-level companies. • Proven success in developing and executing B2B marketing programs that drive pipeline and revenue • Ability to build strong relationships with sales leaders; AEs, SDRs, and stakeholders to educate and align on key marketing deliverables • Solid understanding of the customer buying journey and the marketing/sales funnel • Strong ability to manage and prioritize multiple projects simultaneously and with keen attention to detail • Excellent verbal and communication skills and strong ability to communicate in a structured and clear manner to get buy-in across a variety of stakeholders • Highly self-motivated Individual possessing a strong positive “can do” attitude and a willingness to get stuck in and take ownership - Experience of sales and marketing systems including Salesforce and Marketo (or similar) • Strong reporting skills and ability to conduct reviews with sales teams and leadership, including lead reviews and follow up

🏖️ Benefits

• Medical, Dental, and Vision insurance • Disability insurance • Paid Parental Leave • 401(k) program • Generous Paid time off (PTO)