Senior Manager - Product Marketing

March 18

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Risepoint

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Risepoint is an education technology company that partners with universities to expand access to affordable, workforce-focused online programs that deliver a high return on investment for students. With over 125 university partners, Risepoint supports the launch and growth of online degree programs in critical areas such as nursing, teaching, business, and public service. The company provides a range of services including marketing, student support, and technology implementation, aiming to help regional universities reach new students and increase enrollments. Risepoint's mission is to create enduring growth through accessible education, particularly for working adults seeking advancement in fields like healthcare, business, education, and technology.

higher education management • online education • edtech

1001 - 5000 employees

Founded 2018

📚 Education

🤝 B2B

☁️ SaaS

📋 Description

• Senior Manager, Product Marketing will manage marketing for university partners. • Develop integrated marketing campaigns to increase enrollments. • Leverage market research for growth opportunities. • Monitor lead, application, and enrollment performance. • Collaborate with cross-functional teams to enhance student experience. • Execute marketing initiatives with a data-driven approach.

🎯 Requirements

• Bachelor’s level degree required; Master’s degree (MBA) a plus. • 5+ years of brand management, portfolio management or product management experience. • Agency marketing account management experience highly desirable. • Higher education experience a plus. • Proven track record of developing and implementing successful marketing strategies and campaigns. • Strong project management and organizational skills with experience managing multiple projects and/or clients projects. • Strong command of digital marketing channels, especially paid media. • Conversant in Google Analytics or similar web analytics tools. • Computer proficiency with Microsoft Office required; experience with Salesforce CRM and Tableu a plus. • Excellent verbal and written communication skills. • Solid presentation skills and comfort in presenting in front of groups and clients. • Ability to develop and sustain strong relationships and work collaboratively across functions and teams. • Strong attention to detail required.

🏖️ Benefits

• 18 days PTO + Winter Shutdown • 12 designated holidays + 1 floating holiday • Medical – four options • Dental • Vision • Life & Disability (company paid) • Flexible Spending Account & Health Savings Account • Retirement plan with company match • Maternity / Paternity / Parental Leave (company paid) • Volunteer Time Off • Supplemental Benefits: Wellness program, Alternative medicine options, Pet discounts, Accident, Critical Illness and Hospital Indemnity • Personal and Professional Development: Continuous Professional and Leadership Development Programs, Tuition Reimbursement for employees and their dependents, Rewards & Recognition programs