VP - Product Marketing

5 days ago

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higher education management • online education • edtech

1001 - 5000

Description

• Own goal setting, marketing strategy, and marketing execution for the university partners within the Established segment. • Create partner marketing strategic plans and annual plans for existing and new partners. • Monitor progress against goals and develop plans to deliver against goals. • Partner with the Partner Management, Channels and Cross Functional teams to develop and meet the aligned-to forecast: support the management of partner expectations, understand performance drivers, drive for execution of marketing plans across teams. • Lead a team of product marketing professionals. • Support the team in setting clear goals and key results. • Ensure that those are communicated and visible across the company and progress is shared regularly. • Develop product and marketing metrics and systematic approaches for obtaining comprehensive student, market, and competitive analyses that support strategic decisions. • Leverage market and student insights to optimize positioning, messaging, marketing programs and creative execution. • Drive the development of core marketing creative to support partner goals. • Support our partner management organizations by providing new business estimates, sales support materials, and marketing updates. • Standardize processes, ways of working and product marketing templates to drive scale, consistency and best in class quality of all Product Marketing deliverables and plan.

Requirements

• 20+ years of proven management success in brand management, product management or account management • 10+ years setting and owning business goals and developing marketing and business strategies to deliver against goals • 5+ years serving in a senior leadership role managing organizations of 15-20+ marketers • Bachelor’s degree required; MBA preferred • Higher education experience preferred. • A demonstrated record of partnering with teams across the organization and creating aligned plans to achieve business results for the broader organization. • Proven ability to create strongly differentiated product and solutions positioning and messaging. • Strong analytical skills and a data-driven approach to decision-making. • Demonstrated experience building credibility with and delivering results for sales teams and customers. • Highly effective and compassionate people leader who articulates a clear, shared vision and inspires others to achieve it. • Ability to play an active role on a leadership team; must be able to discuss, negotiate and align with other senior leaders. • Must be eligible to work in US.

Benefits

• 18 days PTO + Winter Shutdown • 12 designated holidays + 1 floating holiday • Medical – four options • Dental • Vision • Life & Disability (company paid) • Flexible Spending Account & Health Savings Account • Retirement plan with company match • Maternity / Paternity / Parental Leave (company paid) • Volunteer Time Off • Supplemental Benefits: Wellness program • Alternative medicine options • Pet discounts • Accident, Critical Illness and Hospital Indemnity • Personal and Professional Development: Continuous Professional and Leadership Development Programs • Tuition Reimbursement for employees and their dependents • Rewards & Recognition programs