Director of Lifecycle Marketing

November 27, 2024

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Teletherapy • Psychiatry • Therapy • Clinical Content • Clinical quality

201 - 500 employees

🏪 Marketplace

👥 B2C

🏠 Real Estate

Description

• We believe that mental health is just as important as physical health. • We aim to create a world where mental health is no longer stigmatized or marginalized. • We are seeking a strategic, data driven, and savvy marketing leader to own Patient Lifecycle Marketing and lead our Patient Lifecycle Marketing team. • In this role you’ll own the lifecycle marketing strategy for our patient audience and be responsible for bringing it to life. • The ideal candidate is incredibly excited about lifecycle marketing, loves running strategic A/B testing programs, is obsessed with continuous improvement, and enjoys building things cross-functionally. • We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone.

Requirements

• 10+ years of experience in consumer marketing • 5+ years experience with complex consumer lifecycle marketing across email and SMS • 3+ years of experience in a leadership people manager role • Experience working cross functionally with operations and product teams • Strong analytical skills and financial acumen • Experience developing and executing a marketing strategy

Benefits

• 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments • Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States • Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA • 401(k) plan access: Start saving for your future • Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees) • Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering • Employee Assistance Program (EAP): Support for your mental and physical health • New hire home office stipend: Set up your workspace for success • Quarterly department stipend: Fund team-building activities or in-person gatherings • Wellness events and lunch & learns: Explore a variety of engaging topics • Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all • Discounted programs: Fetch, SmartSpend, Ladder, SoFi