Demand Generation Manager

2 days ago

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runZero

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Description

• We are looking for an experienced Product-Led Growth (PLG) Demand Generation Manager to join our growing team. • Reporting to the Director of Demand Generation, you’ll take charge of developing and executing targeted marketing campaigns across third-party programs and email campaigns. • You’ll also play a critical role in managing the PLG (Product-Led Growth) funnel, driving engagement with self-service users. • This role is vital to fueling our growth and optimizing the customer journey from first touch through conversion.

Requirements

• 5+ years of experience in demand generation within a B2B environment, with a specific focus on Product-Led Growth (PLG) strategies • Strong proficiency in Marketo and Salesforce with the ability to use these tools to execute, track, and optimize marketing campaigns • Hands-on experience managing the PLG funnel, including engagement and conversion of trial users and product-activated leads • Exceptional project management skills, with a proven ability to manage multiple projects, meet deadlines, and collaborate effectively across teams • Analytical mindset with a strong understanding of how to measure and optimize marketing efforts for ROI and KPIs

Benefits

• Top of the line medical, dental, vision, life and disability coverages with runZero paying for 99% of the premium • A stock option plan consistent with early stage, rapidly-growing startups • A competitive salary composed of cash and equity compensation • Unlimited PTO (We encourage everyone to take at least 25 days a year) • 4% 401(k) matching program