User Acquisition Manager - Performance Growth Marketer

2 days ago

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The League - Meet Intelligently

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💰 $100k Seed Round on 2016-05

Description

• The League is a social dating app startup backed by IDG Ventures and others. • Looking for highly analytical marketing leader with a track record of customer acquisition. • Responsible for designing acquisition strategy for paid social, search, and other channels. • Work closely with analytics and product teams to execute marketing strategy. • Oversee the full acquisition funnel, look for opportunities to optimize conversion and efficiency. • Primary owner of churn and retention rate for The League. • Define and ensure consistent brand voice across all marketing efforts. • Develop a clear, consistent process for measuring digital campaign effectiveness & ROI. • Manage monthly marketing budget across all paid channels to achieve growth targets. • Create local strategies to target and acquire customers in tight radius around operating regions. • Dive deep into data on customer personas to identify ideal customers and retention programs. • Responsible for day-to-day management of all external agency relationships.

Requirements

• BS/MS in Marketing, Economics or related technical field. • 6+ years of experience leading and executing performance marketing and acquisition programs. • Demonstrated willingness to roll up your sleeves and execute across job functions with a penchant for getting things implemented. • Natural scrappiness with the ability to look for unseen solution prior to asking for more resources. • Mastery of modern analytics / insight tools. • Knowledge, experience and practical previous use of SQL. • Strong communication and interpersonal skills with a proven ability to influence an organization.