Senior Director, Paid Search

20 hours ago

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S4 Capital Group

WebsiteLinkedInAll Job Openings

Marketing • Communications • Data • Analytics • Media

5001 - 10000

Description

•We are looking for a strong, passionate, and energetic Paid Search leader to drive growth and strategic oversight across the paid search department with a focus on working on our largest accounts. •Serve as Paid Search Lead on 2+ of the larger search accounts in the agency, delivering strategy and hands-on optimizations with other Paid Search and channel team members. •Participate and lead new business pitches for Paid Search and/or Shopping •Present Paid Search strategy, performance, and tactical priorities to client stakeholders •Partner with cross-channel leads on creating a holistic media plan inclusive of forecasting, testing, tactical plans, and reporting •Drive Paid Search strategy, innovation & testing on your book of business while improving performance, developing quarterly or annual roadmaps to keep advance accounts with the latest trends and opportunities •Present QBRs, planning presentations, and testing plans, regularly •Lead client calls from a paid search perspective •Forecasting, budgeting, and diminishing return analysis •Opportunity to manage others from Account Managers to Associate Directors •Work closely with Google, Bing, and other vendor partners on alpha and beta opportunities, expansion opportunities, client strategy and planning, and best practices •Contribute to overall department training, POVs, award submissions, and case studies.

Requirements

•7+ years Paid Search experience •Experience communicating with senior clients' points of contact from VPs to C-Suite •Experience handling direct management of Paid Search budgets of at least $1MM+ in monthly ad spend •Experience directing strategy in D2C or Retail, B2B, and B2C digital advertising efforts across different verticals is a major plus •Possess a strong POV on the future of search and the role of AI/automation across SEM/shopping •Experience in YouTube, Performance Max, Demand Gen, and Value-Based Bidding, understanding of Offline Conversion Data, and CRM integrations with Google Ads a plus •Advanced slide presentation making and Excel / Google sheet skills •Experience presenting paid search strategy to marketing executives, large teams, and senior audiences •Have 3+ years of management experience with at least two direct reports •Experience with a bid management platform is preferred such as SA360, Skai, Marin, etc. •4-year college degree or equivalent work experience

Benefits

•Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA •Generous PTO and 15 company-wide holidays •401k with company contribution •Paid parental leave •Work-life balance with an emphasis on personal well-being •Career growth in a disruptor space & entrepreneurial opportunities within the Media.Monks network •A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more! •Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here!)