Paid Media Buyer

18 hours ago

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Alexander Shunnarah Trial Attorneys

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Personal Injury • Motorcycle Accidents • Automobile Accidents • Social Security • Work Injury

51 - 200

Description

• Create, manage, and optimize paid media campaigns across various platforms • Drive results by segmenting and optimizing audiences, prioritizing intent-based targeting • Strategically plan, manage, and optimize paid media campaigns to align with client acquisition goals • Leverage data insights to refine audience targeting and retargeting efforts • Conduct A/B testing on creative, audience segments, and bidding strategies • Stay proactive in analyzing customer behavior and emerging trends • Generate comprehensive reports and deliver actionable recommendations for optimization • Work closely with cross-functional teams to align campaigns with brand messaging

Requirements

• Strong expertise in segmenting, targeting, and retargeting audiences based on behavioral data and intent. • Ability to assess campaign data and make data-driven decisions. • Adaptable and responsive to changes in customer trends and behavior. • Knowledge of ad platforms (e.g., Google Ads, Meta) and proficiency with analytics and reporting tools.

Benefits

• Dental, vision, and health insurance • Supplemental insurance • Paid time off