Director, Product Marketing

June 9

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Sagent

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Sagent powers banks and lenders to make loans and homeownership simpler and safer for millions of consumers.

lending technology • mortgage servicing • lending solutions • retail loan servicing • consumer loan servicing

201 - 500

Description

• Help develop and constantly evolve go-to-market strategy for Dara. • Work closely with Product and Engineering as well as Sales and Customer Success teams to shape roadmap based on client feedback, insights, and market trends. • Craft compelling messages and take strategic and tactical lead on developing sales enablement tools for Sagent’s Dara product, including presentations, product collateral, product videos, training, etc. • Collaborate with Marketing colleagues to develop and execute strategic content campaigns including whitepapers, blogs, videos, webinars, social content, and more. • Develop and manage dynamic buyer personas to drive effective market segmentation and product messaging. • Develop and run campaigns for product launches that include pricing, packaging, and positioning. • Be held accountable for generating net new top-of-funnel opportunities plus overall conversion in a long-lead B2B SaaS sales cycle. • Identify and communicate the value proposition and unique selling points of the products to the sales and channel management teams to drive product growth. • Works cross-functionally to analyze win/loss, competitors, and market analysis to gain a deep understanding of client pain points and needs, decision-making process and reasons for churn. • Develop and maintain strong relationships across Product, Engineering, Sales, Customer Success, Finance, and other key areas of the organization.

Requirements

• MBA or Masters in Marketing or related field plus 6-8 years Product marketing experience for a SaaS company • BA in Marketing or related field plus 10 years Product Marketing experience for a SaaS company • 5+ years experience in Mortgage, preferably Mortgage Servicing • Very strong written communication skills • Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.

Benefits

• Remote/Hybrid workplace options • Health Benefits • Unlimited Flexible Time Off • Family Planning Services • Tuition Reimbursement • Paid Family Leave • 401(k) Matching • Pet Insurance • LinkedIn Learning • Virtual Social Experiences • Career Pathing • Focus Time Fridays and much, much more!