Paid Social Lead

6 days ago

🌵 Arizona – Remote

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🏄 California – Remote

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+17 more states

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💵 $131.5k - $212.8k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

🦅 H1B Visa Sponsor

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Logo of Scribd

Scribd

Scribd is a digital document library offering access to over 195 million documents across various topics and niches. It serves as a platform for users to discover, upload, and share a diverse array of content, including academic papers, legal documents, manuals, and more. Through a subscription, users can enjoy an ad-free experience and have the ability to download documents for offline use. Scribd also includes access to Everand, which provides millions of ebooks, audiobooks, podcasts, magazines, and sheet music. Additionally, SlideShare within Scribd allows access to millions of community-uploaded presentations and professional documents. With its comprehensive library, Scribd caters to those seeking specialized knowledge and inspiration in nearly every field.

ebooks • publishing • subscription service • books • literary community

201 - 500 employees

Founded 2007

🛍️ eCommerce

📱 Media

☁️ SaaS

💰 $58M Private Equity Round on 2019-11

📋 Description

• At Scribd (pronounced “scribbed”), our mission is to spark human curiosity. Join our team as we create a world of stories and knowledge, democratize the exchange of ideas and information, and empower collective expertise through our three products: Everand, Scribd, and Slideshare. • We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer. • When it comes to workplace structure, we believe in balancing individual flexibility and community connections. It’s through our flexible work benefit, Scribd Flex, that employees – in partnership with their manager – can choose the daily work-style that best suits their individual needs. A key tenet of Scribd Flex is our prioritization of intentional in-person moments to build collaboration, culture, and connection. For this reason, occasional in-person attendance is required for all Scribd employees, regardless of their location. • So what are we looking for in new team members? Well, we hire for “GRIT”. The textbook definition of GRIT is demonstrating the intersection of passion and perseverance towards long term goals. At Scribd, we are inspired by the potential that this can unlock, and ask each of our employees to pursue a GRIT-ty approach to their work.

🎯 Requirements

• 7+ years of experience managing large-scale paid social campaigns, with at least 3 years focused on subscription or D2C products • Proven track record of scaling social advertising spend efficiently while maintaining or improving LTV:CAC • Deep expertise in Meta Ads Manager, TikTok Ads, and Pinterest Ads platforms • Strong understanding of conversion optimization, audience targeting, and creative testing methodologies • Experience with social media attribution models and incrementality testing • Excellent analytical skills with proficiency in data visualization tools • Track record of cross-functional collaboration and stakeholder management • Experience marketing subscription products or digital content services • In-depth understanding of automated bid strategies with experience optimizing towards CPAor ROAS goals. Deep understanding of incrementality • Familiarity with mobile app marketing and app store optimization • Experience with budget planning and forecasting • Google Tag Manager experience a plus

🏖️ Benefits

• Healthcare Insurance Coverage (Medical/Dental/Vision): 100% paid for employees • 12 weeks paid parental leave • Short-term/long-term disability plans • 401k/RSP matching • Onboarding stipend for home office peripherals + accessories • Tuition Reimbursement • Learning & Development programs • Quarterly stipend for Wellness, Connectivity & Comfort • Mental Health support & resources • Free subscription to Scribd + gift memberships for friends & family • Referral Bonuses • Book Benefit • Sabbaticals • Company wide events • Team engagement budgets • Vacation & Personal Days • Paid Holidays (+ winter break) • Flexible Sick Time • Volunteer Day • Company-wide Employee Resource Groups and programs that foster an inclusive and diverse workplace.

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