Trade Marketing Manager

August 9

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SharkNinja

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Product design and technology company positively impacting people's lives every day in homes around the world.

Consumer Goods • Product Marketing

1001 - 5000

💰 Private Equity Round on 2017-08

Description

• Own and deliver the implementation of a channel-specific Trade Marketing strategy aligned with the overall business objectives. • Develop Joint Business Plans with retailers in close collaboration with Sales. • Build and maintain excellent relationships with key retail partners, ensuring regular meeting and communication cadence in order to secure best opportunities in-store and online. • Ensure execution of GTM, product and communication plan in store and online in line with our brand positioning. • Develop creative ideas to drive awareness, engagement, and conversion of consumers with our products in store (both off- and online). • Develop and execute promotional campaigns, including seasonal promotions, proposition, and co-marketing initiatives. Manage the budget in close collaboration with Sales, ensuring the appropriate. • Monitor and analyze the performance of promotions, providing insights and recommendations for improvement to key stakeholders. • Plan and execute Trade Shows, retailer events and instore branded space, working with regional hub and relevant agencies to deliver best-in-class execution. • Understand performance of existing POS activations and drive changes where needed. • Develop and maintain Brand Shops on retailers’ websites in accordance with NPD launches. • Ensure all data, assets and product information is provided to retailers for product listing in time and in line with launch dates. • Drive country marketing initiatives to deliver and own the sales out number. • Manage and coordinate marketing co-op budgets, aligning closely with Account Manager to optimize spend.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field. • 5 years + of working experience in a related field. • Team player personality. • Flexibility and ability to win in a fast-paced environment – we learn every day and therefore things are changing fast at SharkNinja   • Ability to work in a global environment and understand structures and roles & responsibilities. • Good level of presentation, written and verbal communication skills. • High level of ownership and entrepreneurial spirit. • Ability to think creatively and develop innovative solutions.