Director, Insight & Analytics
5 days ago
Description
• The Director of Insights & Analytics leads a team of analytics and research professionals. • Responsible for leveraging data, enhancing marketing performance and customer understanding. • Provides strategic insights, actionable recommendations, and measurable results.
Requirements
• Deep technical background with BA/BS in Analytics, Engineering, Statistics, Finance, Economics, Information Management, Social Science, or Business/Marketing related fields (Masters or higher preferred). • At least 10 years of experience in Analytics, with 7+ years Marketing Analytics preferred. • 1+ years in a consulting environment. • Proficiency in statistical packages, data manipulation, and open-source tools such as SQL, Python, SAS, or R. • Experience with data warehouses, ETL processes, and data lake development. • Strong understanding of relational databases and Marketing Technology (e.g., ESPs, CDPs) and their data outputs. • Advanced knowledge of BI/visualization tools (e.g., Power BI, Tableau, Looker). • Familiarity with the role of AI and machine learning in data analysis and decision-making.
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