Associate Director - Paid Media
December 6
Description
• Please put "Paid Media is cool" as the first line of your cover letter or as your headline or your application will be disqualified. • As an Associate Director of Paid Media, you will lead the development and execution of advanced paid media strategies across platforms such as Meta, Google, Bing, TikTok, and LinkedIn. • You will manage high-profile accounts, optimize performance, and ensure successful campaign delivery while providing strategic direction to your team. • Additionally, you will manage team members, analyze performance data, and stay updated on the latest industry trends to drive innovative and impactful results for clients. • This role requires strong leadership, analytical skills, and a passion for delivering excellence in paid media.
Requirements
• You are someone who: • Can independently own the strategy, execution, and optimization of paid media campaigns across multiple platforms. • Takes charge of your accounts with minimal oversight, proactively solving problems and navigating roadblocks. • Possesses a strong understanding of how creativity influences performance and is able to leverage those insights for maximum impact. • Constantly stays updated on industry trends, market dynamics, and new tools and techniques to enhance effectiveness. • Actively seeks opportunities to improve processes and performance for both yourself and the people team at large. • Adapts quickly to changing circumstances demonstrating flexibility and an open attitude towards new approaches and strategies. • Enjoys leading and mentoring others and is comfortable providing constructive feedback • Responsibilities: • Develop and execute paid media strategies across Meta, Google, Bing, TikTok, LinkedIn, and other emerging platforms for lead gen and/or ecommerce clients (both is a plus!). • Independently manage multiple accounts with minimal supervision, ensuring all campaigns meet client KPIs and business goals. • Regularly communicate with clients about performance and address any concerns that arise. • Troubleshoot issues using available tools and resources, showing a strong ability to self-solve and learn. • Analyze data (ROI, ROAS, CPA, CTR, etc.) and turn insights into actionable strategies to optimize performance. • Collaborate with the creative team to ensure high-performing ads and assets are utilized. • Stay updated with the latest trends and changes in paid media, applying new knowledge to improve campaign results. • Run A/B tests and take calculated risks to drive positive results for your clients. • Manage, mentor, and assist junior team members, providing guidance and oversight of their accounts. • Hold weekly 1:1s with direct reports, support personal development goals, and conduct performance reviews.
Benefits
• Base Salary: $95,000 - $110,000 + bonus eligibility • Medical, Dental, and Vision Insurance • Flexible PTO • Home Office Stipend • MacBook Provided • 100% Remote
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