Associate Director - Paid Media, Mobile App Campaigns

December 6

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Wasserman

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Talent Representation • Brands • Properties • Baseball, Basketball, Broadcast, Coaching, Golf, Soccer • Action Sports & Olympics

1001 - 5000 employees

⚽ Sports

📱 Media

Description

• Lead user acquisition efforts for a mobile gaming app developed by a top Gaming and Entertainment franchise. • Lead the planning, execution, and reporting of app install campaigns, inclusive of Google UAC, Meta, TikTok, YouTube, and more. • Report into and collaborate with the Senior Media Director to develop and implement processes and strategies across the account. • Work closely with your team and clients to develop daily optimization strategies that show measurable improvement in campaign performance. • Manage vendor relationships, acting as a primary point of contact for your given account. • Sync with vendors regularly on up-and-coming product releases, beta opportunities and campaign performance. • Partner with account teams and clients to ensure media plans are aligned with the larger business strategy and content requirements. • Own the development of test and learn agendas. • Manage the media strategists and media associates day-to-day work on your given account. • Oversee all media optimizations and reports. • Mentor and guide your direct reports on their career growth.

Requirements

• 6+ years’ experience in media planning, buying and measurement. • Hands-on platform experience is required as the ideal candidate will oversee campaign performance, troubleshoot issues, respond to one-off client requests, and train junior team members. • A minimum of 3 years of experience in Google Ads is a must. • Experience managing Google UAC campaigns is preferred. • Strong, clear communication skills across client calls, presentations, email, and Slack. • Experience leading client reporting calls is required. • Experience using budget planning and estimation tools for budget allocations and leveraging research/platform insights tools to build audience segments. • Measurement expertise including A/B tests, brand lift studies, MMPs (e.g. Adjust or AppsFlyer for attribution results), etc. • 2+ years of experience managing a team of direct reports. • Ability to work autonomously with a proactive mindset, identifying and solving problems that arise on accounts and within the agency as it relates to media strategy and client requests. • Eager to learn and take action without waiting for direction. • Strong analytical and data visualization skills. • Easily able to manipulate data (with VLOOKUPs, Pivot Tables, etc.) and build data visualizations for reports and presentation decks. • Must possess a strong ability to translate metrics into actionable insights. • Experience using media to solve brand/business challenges. • Experience investigating consumer behavior/attitudes on social/digital channels. • A demonstrated passion for and understanding of social and digital media and user behavior in the mobile app & gaming industry. • Commitment to excellence — Anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation, driving efficiency with strong attention to detail. • Innate curiosity and entrepreneurial spirit.