Senior Manager, Programmatic & Native Advertising

March 27

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

+6 more states

🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🎰 Nevada – Remote 🗽 New York – Remote 🦀 Maryland – Remote ⚓ Rhode Island – Remote ☕ Washington – Remote

💵 $113.5k - $185k / year

⏰ Full Time

🟠 Senior

👔 Manager

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SmartAsset

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SmartAsset is a company that offers comprehensive financial planning tools and resources. It provides calculators for mortgages, taxes, investments, retirement, and personal loans, helping users make informed financial decisions. SmartAsset connects users with vetted financial advisors through its matching platform, focusing on fiduciaries who are legally bound to act in the client's best interest. The company does not provide direct investment management but facilitates connections between users and financial professionals. SmartAsset also offers guides and reviews on various financial products and services to aid users in their financial journeys.

Financial Modelling • Personal Finance • Money • Financial Advisors • Retirement

201 - 500 employees

Founded 2013

💸 Finance

💳 Fintech

📋 Description

• SmartAsset is looking for a highly analytical and revenue-driven Senior Manager to lead and scale profitable direct-response ad campaigns across Programmatic and Native platforms, including but not limited to DV360, Yahoo DSP, The Trade Desk, and Dianomi. • This role requires an expert performance marketer with at least 5 years of hands-on experience managing large-scale campaigns in programmatic display and native advertising. You will own ROI-positive outcomes, oversee multi-million-dollar budgets, and work across internal teams in data science and engineering, as well as collaborate with ad platform reps to maximize efficiency, profitability, and lead quality. • We are seeking someone obsessed with performance optimization, who thrives in data-driven environments and has a deep understanding of consumer psychology to craft winning strategies that drive revenue growth. • Own programmatic and native campaigns—from strategy and execution to continuous optimization and profitability management. • Manage and scale media buys across Yahoo DSP, The Trade Desk, Dianomi, and other platforms, ensuring efficient spend allocation and ROI-driven decision-making. • Drive experimentation across bidding strategies, audience segmentation, creative variations, and landing page optimizations to unlock new revenue opportunities. • Leverage large data sets to conduct deep-dive performance analyses and extract actionable insights to improve CVR, CPA, ROI, and lead quality. • Establish and refine forecasting models to predict spend, performance, and revenue impact. • Work cross-functionally with data science, engineering, and marketing teams to ensure proper tracking, attribution, and reporting. • Optimize deal structures, including PMP and Programmatic Guaranteed buys, to secure premium placements and inventory. • Stay ahead of industry trends and emerging ad tech solutions to drive innovation in programmatic and native advertising. • Own high-impact campaigns with significant revenue-driving potential. • Collaborate with a talented team of marketers, engineers, and data scientists. • Professional development support and growth opportunities.

🎯 Requirements

• 5+ years of hands-on buying experience in programmatic and native advertising (Yahoo DSP, The Trade Desk, Google’s DV360, Dianomi, Outbrain, or similar). • Proven track record of managing multi-million-dollar budgets and delivering ROI-positive results. • Deep expertise in performance marketing metrics (CPA, CVR, ROAS, LTV) and how to optimize against them. • Strong analytical skills with proficiency in Excel, SQL, Tableau, Looker, or similar analytics tools. • Technical fluency in ad tech, tracking mechanisms, and bidding strategies. • Passion for consumer psychology and the ability to craft compelling campaigns that drive engagement. • Ability to thrive in fast-paced, data-driven environments, managing multiple priorities and stakeholders. • Experience managing budgets and hitting financial targets, revising forecasts where necessary, and updating leadership.

🏖️ Benefits

• All roles at SmartAsset are currently and will remain remote - flexibility to work from anywhere in the Contiguous US. • Medical, Dental, Vision - multiple packages available based on your individualized needs • Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available • Supplemental Short-term and Long-term Disability • FSA: Medical and Dependant Care • 401K • Equity packages for each role • Time Off: Vacation, Sick and Parental Leave • EAP (Employee Assistance Program) • Financial Literacy Mentoring Program • Pet Insurance • Home Office Stipend