Senior Product Marketing Manager

September 4

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SMU Business Intelligence and Analytics

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To build a sustainable ecosystem for analytics in SMU

Data Analytics • Data Visualisation • Data Cleaning • Machine Learning • Education

201 - 500

Description

• Develop and execute go-to-market plans for product launches, ensuring successful market entry and customer adoption. • Conduct thorough market research to understand industry trends, customer needs, and competitive landscape. • Define and communicate the unique value propositions of our products, clearly differentiating them from competitors. • Build and maintain strong relationships with customers through targeted marketing campaigns. • Collaborate with internal and client-facing teams to provide essential tools, training, and collateral. • Develop compelling marketing materials, including product briefs, case studies, and presentations. • Work closely with product management, sales, and other departments to ensure alignment in product messaging. • Establish and track KPIs to measure the effectiveness of product marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Business, or a related field. MBA preferred. • 5+ years of experience in product marketing, preferably in health/mental health • Proven track record of successful product launches and go-to-market strategies. • Strong analytical skills with the ability to interpret market data and translate it into actionable insights. • Excellent written and verbal communication skills. • Ability to work collaboratively in a cross-functional team environment. • Creative thinker with a results-driven mindset. • Proficiency in marketing tools and software (e.g., CRM, marketing automation, analytics platforms).

Benefits

• A commitment to fostering flexible hybrid work • A generous PTO policy with a minimum of three weeks off per year • Free therapy coverage benefits to ensure our employees have access to the care they need (must be enrolled in our medical plans to participate) • Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA ($1,100 company contribution) and FSA options • Employer-paid short-term, long-term disability, life & AD&D to cover life's unexpected events. Not only that, we also cover the difference in salary for up to seven (7) weeks of short-term disability leave (after the required waiting period) should you need to use it. • Eight weeks of paid Parental Leave (if the parent also qualifies for STD, this benefit is in addition which allows between 8-16 weeks of paid leave) • 401K retirement plan with 100% matching which immediately vests on up to 4% of base salary • Travel to Denver 1x a year for annual Shift gathering • Fourteen (14) company holidays • Company Shutdown between Christmas and New Years • Supplemental life insurance, pet insurance coverage, commuter benefits and more!