Lifecycle Marketing Specialist
September 16
Description
• Ideate, develop and execute growth marketing campaigns focused on onboarding, engagement, retention and reactivation, across email and SMS channels. • Additional channels that we’ll be seeking to expand into include mobile and web push. • Work cross-functionally with business stakeholders to understand their project needs/goals/objectives, and leverage experience to execute and deliver on those objectives, but also ensure the customer has a positive, seamless experience. • Partner with Marketing Analytics, Lifecycle Strategist, and business stakeholders to define the experimentation strategy to determine the best way to set up new campaigns, programs, and configure tests to achieve desired learnings. • Collaborate with the Lifecycle Strategist, other Lifecycle Ops leads, Analytics, BI, and Dev to oversee campaign execution for these lifecycle programs. • Strategically support data-led campaigns for owned channels and paid media in partnership with Growth Marketing. • Be responsible for developing, sharing results and recommended actions to both senior leadership and business stakeholders throughout the organization.
Requirements
• 2-5 yrs experience in a lifecycle marketing role that includes building lifecycle marketing strategies and executing lifecycle campaigns, with heavy experience in the email channel • Experience working with a marketing automation tool to concept, develop, and execute campaigns. • Familiarity with developing email assets (email HTML/CSS) • Ability to influence and work cross-functionally • Excellent organizational skills • Detail oriented to ensure • Analytical, data driven - will leverage consumer insights and data to identify opportunities, prioritize efforts, etc. • Ability to effectively prioritize workload and manage changes in directions
Benefits
• Generous paid time off – we encourage you to recharge and spend time with family. • Medical, dental & vision coverage • Employee Assistance Program to support your wellness. • 401K with company match • Company-paid life insurance + supplemental options • Company-paid short-term disability, long-term disability, and legal coverage
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