Digital Marketing Specialist

October 30

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Sourcewell

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Description

• This position plays a supporting role in Sourcewell’s digital marketing strategy to drive brand awareness, customer engagement, and revenue growth across various channels and multiple business units with an eye on user experience. • Responsibilities include website updates, functionality improvements, and analytics, as well as related digital marketing activities for email, SEM, events, display advertising, and social media. • Essential Duties and Responsibilities • Website strategy, planning, execution, and management • Assist in driving traffic to Sourcewell’s websites through SEM (SEO & PPC), programmatic ads, and social media. • Make updates to website content including its digital assets under the guidance of the marketing team. • Assist in optimizing website content for search engines by conducting keyword research, updating metadata, and following best practices for SEO to improve rankings and website visibility. • Build landing pages in support of marketing campaigns. • Create and maintain event registrations, landing pages, and confirmation emails under the guidance of campaign managers and the marketing events team. • Follow digital marketing procedures/processes and ensures compliance with digital marketing regulations including customer privacy, spam, and data management. • Campaign strategy, planning, execution, and management • Support the development and execution of multi-channel marketing campaigns from conception to completion to meet overall business goals. • Assist with the creation of compelling and effective campaign assets including copy and landing pages. • Segment lists of clients and partners into appropriate groupings under the guidance of brand managers and digital marketing leadership. • Assist in monitoring campaign budgets, timelines, and resources to ensure projects are delivered on time and within budget. • Monitor campaign performance and analyze key metrics to optimize tactics and drive continuous improvement. • Technical expertise and performance analytics • Stay current with industry trends, technologies, and best practices in web design, ADA compliance, web standards, social media trends, and digital marketing best practices. • Utilize analytics tools to track and analyze the performance of websites. • Develop actionable insights to optimize user experience and achieve business objectives. • Implement A/B testing and other optimization techniques to enhance website conversion rates. • Continuously improve user experience to drive higher engagement and conversion. • Build surveys under the direction of the Marketing Insights and VOC Manager. • Continuous improvement and innovation • Stay abreast of industry trends, best practices, and emerging technologies to enhance campaign effectiveness and innovation. • Conduct post-campaign analysis and identify key learnings and areas for improvement. • With guidance, identify opportunities to optimize processes, tools, and workflows to streamline campaign execution and drive efficiency. • Participate in a culture of experimentation and testing to uncover new insights and opportunities for growth. • Cross-functional collaboration • Work closely with brand managers, event strategists, creatives, and stakeholders to ensure alignment and integration across all marketing initiatives. • With guidance, collaborate with external partners, agencies, and vendors to execute digital marketing projects and leverage additional expertise and resources when needed. • Communicate with stakeholders to ensure clarity and alignment on project objectives, timelines, and deliverables. • Assist with creating and conducting training for websites, including reviewing client-facing release notes. • Collaborate closely with IT to ensure web projects are delivered on time, within scope, and meet quality standards. • Assist technical teams in analyzing and translating business requirements. • Represents Sourcewell and Marketing • Represents Marketing at internal events, board meetings, and retreats. • Represent Sourcewell at civic and social functions by attending local, regional, state, and national meetings and conferences. • Attend and present at conferences, tradeshows, meetings, and other public events.

Requirements

• Bachelor’s in marketing, business, public relations, communications, or related field AND two (2) years of demonstrated experience in digital marketing or related roles • A combination of related post-secondary and/or professional education and demonstrated relevant work experience in multimedia equivalent to a total of six (6) years. • Minimum of one (1) year of digital marketing experience including managing websites, analytics, and emails. • In addition to the above, the Senior Digital Marketing Specialist required qualifications include: • Bachelor’s in marketing, business, public relations, communications, or related field AND five (5) years of demonstrated experience in digital marketing or related roles • A combination of related post-secondary and/or professional education and demonstrated relevant work experience in digital marketing equivalent to a total of seven (7) years. • Minimum of two (2) years of digital marketing experience including managing websites, analytics, and emails. • Preferred Qualifications • Master’s in marketing, business, public relations, communications, or related field • Four (4) years of demonstrated experience in digital marketing or related roles • Familiar with HTML and CSS • Experience managing marketing through a CRM system/platform • Relevant certifications • In addition to the above, the Senior Digital Marketing Specialist preferred qualifications include: • Seven (7) years of demonstrated experience in digital marketing, or related roles • Proficient in HTML and CSS