Director of Marketing Services

October 29

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Sourcewell

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Contract Purchasing Solutions • Procurement • Education • Technology Services • Insurance and Benefits

201 - 500

Description

•Lead marketing services strategies and team. •Manage the marketing technology stack, ensuring the team has the necessary tools and systems to effectively plan, execute, and measure campaigns and workflows. •Develop and implement comprehensive marketing workflow and process enhancements to increase efficiency across the marketing department. •Evaluate and implement marketing tools and technologies that support efficient operation and data-driven decision making. •Ensure the marketing team’s tools and systems are current, optimized, and effectively integrated with other business systems. •Develop training programs to ensure marketing staff are proficient in the latest marketing technologies and methodologies. •Collaborate with Human Resources to design and implement ongoing professional development for the marketing team. •Lead strategic initiatives to integrate marketing systems with company-wide platforms to ensure seamless data flow and improve decision-making processes. •Provide guidance and oversight to project managers and coordinators to ensure projects are delivered on time, within budget, and meet expected quality standards. •Accountable for coordination of communication between internal teams and external agencies to ensure clear and consistent project briefs, timely updates, and effective collaboration. •Accountable for development and enforcement of clear performance metrics and processes for marketing agency deliverables, including regular review meetings to assess progress against goals and overall quality of output. •Develop and manage a fiscally responsible, brand-focused marketing strategy that aligns with organizational goals, ensuring the team executes and analyzes initiatives to meet or exceed revenue targets. •Handle complex challenges with high autonomy, making key decisions to shape the marketing department's direction and strategies. •Lead a team of Marketing staff and provide strategic marketing thought leadership to the VP of marketing and CMO to meet organizational needs and achieve strategic goals for the organization’s future direction. •Be accountable for the use of Sourcewell’s brand in events, marketing campaigns, and collateral, ensuring effective promotion and consistent brand representation. •Grow revenue with effective marketing campaign strategies, client engagement strategy, and maximizing key strategic channel partnerships. •Develop and manage the marketing budget, approving expenditures, proposing revisions, and ensuring efficient resource use. •Support the development and review of overall marketing three-year budget and staff resourcing. •Analyze marketing trends and prepare forecasts. •Supervise, develop, train, and mentor assigned staff and ensure they effectively manage and supervise their assigned staff. •Provide direction and actionable goals to ensure the entire team understands how their performance impacts department, division, and organizational strategies and goals. •Delegate authority, provide oversight, and ensure teams have appropriate headcount and capability to support growth plans. •Develop and implement training programs; oversee succession planning and leadership capacity building. •Manage hiring and onboarding processes and ensure these are consistent with those followed by the Marketing team. •Foster an open, transparent, innovative, and collaborative team environment, patterning our values of Seek, Empower, and impact to internal and external partners. •Identify, onboard, and manage external agencies to ensure alignment with organization objectives and brand guidelines. •Manage relationships with external agencies, evaluate performance, and provide feedback to drive continuous improvement and maximize ROI. •Negotiate contracts, scopes of work, and pricing agreements to ensure cost-effectiveness and value for the organization. •Define and implement measurement systems and track key performance indicators (KPIs) for marketing strategies and team performance. •Monitor, review, and adjust marketing strategies and tactics based on metrics. •Collaborate with the marketing VOC and insights manager to conduct ongoing market research. •Conduct regular analysis and identify key learnings and areas for improvement. •Proactively identify opportunities and lead continuous improvement to optimize processes, tools, and workflows to streamline marketing execution and drive efficiency. •Encourage a culture of experimentation and testing to uncover new insights and opportunities for growth. •Stay updated on industry trends and best practices, advocating for learning, adopting, and using marketing technology tools and systems including leading change management as appropriate. •Foster collaboration and communications across departments, engaging regularly with senior management and key stakeholders to align marketing strategies with organizational goals. •Represent the marketing department in strategic planning and cross-functional groups. •Ensure alignment of marketing strategies with audience objectives, organization-wide initiatives, and procurement regulations. •Provide strategic thought leadership to Sourcewell. •Represent Marketing at internal events, board meetings, and retreats. •Represent Sourcewell at civic and social functions by attending local, regional, state, and national meetings and conferences. •Uphold the organization’s leadership standards in all marketing activities and lead initiatives that align with organizational values. •Attend and present at conferences, tradeshows, meetings, and other public events. •Act as a member of the Marketing leadership team. •Engage with key stakeholders to understand their needs and enhance client satisfaction. •Other duties as assigned.

Requirements

•Bachelor’s degree in marketing, business administration, or a related field. •Ten (10) or more years of experience in marketing operations, project management, or related fields. •Strong understanding of marketing technologies, including automation, CRM, and analytics platforms. •Proven experience in driving operational efficiency and managing complex marketing initiatives. •Excellent project management skills, with the ability to prioritize tasks, manage budgets, and meet deadlines. •Strong leadership skills, with the ability to manage teams and influence stakeholders across multiple functions. •Experience in budgeting, forecasting, and financial analysis. •Exceptional analytical skills, with a data-driven mindset and the ability to turn insights into action. •Strong communication and collaboration skills, with the ability to work cross-functionally and influence at all levels.