Industrial Manufacturing Marketing Manager

Yesterday

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SP Associates, Inc.

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2 - 10 employees

Founded 1969

🎯 Recruitment

Description

• Company Overview: • We are a leading manufacturer of high-quality industrial hand protection, dedicated to providing safety and comfort to users across various industries. • Our products reach end users through a network of trusted distributors. • As we continue to grow, we are seeking a Marketing Manager to lead our marketing strategy, strengthen our brand presence, and drive aggressive sales growth. • Position Summary: • The Marketing Manager will play a pivotal role in shaping and promoting our brand and products through strategic marketing initiatives. • Reporting directly to the company President and collaborating closely with the sales and product teams, this individual will develop and execute impactful marketing campaigns aimed at distributors and their end-user audiences. • The ideal candidate is creative, detail-oriented, and passionate about communicating value to a B2B audience. • They should excel at balancing strategic planning with hands-on execution in marketing communications, content creation, and collateral development to elevate brand impact and engagement. • Key Responsibilities: • Marketing Strategy & Campaign Leadership: Develop and implement comprehensive marketing strategies. • Content Development & Brand Messaging: Independently create and manage a range of marketing materials. • Distributor Enablement: Develop and deliver impactful sales materials and toolkits. • Brand Oversight & Visual Standards: Manage and maintain a cohesive brand presence across digital platforms. • Digital Marketing & Channel Growth: Design, execute, and measure digital marketing campaigns across various channels. • Market Insights & Performance Analysis: Conduct ongoing research into market trends, competitor activity, and customer needs. • Event Strategy & Trade Show Management: Oversee and coordinate trade show strategies and manage logistics. • Voice of Customer (VOC) Initiatives: Lead VOC activities to gather and analyze customer feedback. • Website Management & Optimization: Oversee, update, and continuously optimize the company website.

Requirements

• MUST HAVE APPAREL/SAFETY PPE EXPERIENCE • Bachelor’s degree in Marketing, Business, or related field; an MBA or advanced degree is a plus. • 5+ years of experience in a marketing strategy or marketing management role, ideally within manufacturing or B2B industries. • Strong strategic thinking and analytical skills with the ability to translate insights into actionable plans. • Proficiency in data analysis and market research techniques; experience with CRM and marketing analytics platforms is a plus. • Excellent project management skills, with the ability to manage multiple priorities and meet deadlines. • Strong leadership and interpersonal skills, with a collaborative and team-oriented approach. • Experience in digital marketing, product positioning, and distributor relations is highly desirable. • Demonstrated success in developing and implementing B2B strategies and initiatives that have grown sales.

Benefits

• To be discussed during the job interview.