Director - Member Growth - Lifecycle Marketing

February 15

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Spring Health

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Spring Health is a comprehensive mental health solution designed for employers and health plans. It utilizes Precision Mental Healthcare to deliver personalized mental health support by matching individuals with the right care, whether it's digital support, meditation exercises, coaching, therapy, or medication. By partnering with leading organizations, Spring Health aims to improve mental health accessibility and outcomes, reduce employee turnover, and enhance productivity. Trusted by over 4,500 organizations, the company provides an evidence-based approach that has been proven to deliver positive clinical and financial results.

Healthcare • Artificial Intelligence • Mental Illness • Treatment Selection • Benefits

501 - 1000 employees

⚕️ Healthcare Insurance

🧘 Wellness

☁️ SaaS

📋 Description

• Director of Member Growth, Lifecycle Marketing is a critical leadership role that will drive how we acquire, engage, and retain members through strategic, data-driven lifecycle marketing initiatives. • Reporting to the VP of Marketing, this role will lead and scale our lifecycle marketing team, build best-in-class automated journeys, and develop multi-channel engagement strategies that improve funnel conversion rates and drive revenue. • This leader must have a growth marketing mindset, be highly data-driven, and have deep expertise in A/B testing, campaign optimization, and marketing automation (ideally Iterable). • They will also be responsible for establishing and maintaining rigorous QA processes to ensure flawless execution.

🎯 Requirements

• 10+ years of experience in lifecycle marketing / growth marketing, preferably in healthtech, B2B2C, and/or D2C. • Deep expertise in marketing automation platforms, ideally Iterable • Channel expertise across email, SMS, push, in-app messaging, and direct mail. • Highly analytical and data-driven, with experience running and interpreting A/B tests to optimize performance. • Strong process and QA management skills, ensuring flawless execution of marketing campaigns and automation. • A results-driven, growth marketing mindset, with a focus on continuous optimization and improvement. • Excellent cross-functional collaboration skills, with the ability to partner with Product, Data/BI, CS, and other cross-functional stakeholders to align lifecycle marketing strategies with member needs. • Experience leading and growing a team, fostering a high-performance, innovative, and experimentation minded culture. • Passion for mental health and healthcare innovation, with a desire to make a meaningful impact on the well-being of millions of lives.

🏖️ Benefits

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type. • Employer sponsored 401(k) match of up to 2% for retirement planning • A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents. • We offer competitive paid time off policies including vacation, sick leave and company holidays. • At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents. • Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals. • Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses. • Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription • Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care • Up to $1,000 Professional Development Reimbursement a year. • $200 per year donation matching to support your favorite causes.