Director, Customer Marketing

February 4

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Sprout Social, Inc.

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Sprout Social, Inc. is a powerful social media management platform designed to transform marketing strategies and enhance customer engagement for businesses. It offers an all-in-one solution that includes tools for publishing and planning of social content, analytics for performance insights, and features aimed at influencer marketing and employee advocacy. Trusted by over 30,000 brands, Sprout Social leverages AI and automation to streamline workflows and deliver real business value across organizations.

Social Media Management • Facebook • Twitter • Instagram • LinkedIn

1001 - 5000 employees

Founded 2010

🤝 B2B

🌍 Social Impact

📱 Media

📋 Description

• Define, own and execute Sprout’s customer marketing strategy, creating a vision and operational plan that increases customer loyalty, retention and lifetime value. • Evangelize the voice of the customer across the business, researching and analyzing what drives customer delight and dissatisfaction and providing actionable insights. • Lead and develop a diverse team of customer marketers spanning customer lifecycle, education, community and advocacy, providing coaching and career pathing to cultivate a high-performing team and culture. • Partner closely with Marketing and Customer Experience leaders (Success, Professional Services, Support and Solutions Engineering) on the strategy and execution for onboarding, adopting and retaining both self-serve and assigned customers. • Lead our executive engagement strategy and execution, including our Customer Advisory Board and its quarterly virtual and in-person gatherings. • Own your team’s impact on our company-wide goal of earning customers for life, driving measurable progress in decreasing churn, increasing product adoption and growing gross revenue retention.

🎯 Requirements

• 10+ years of experience in customer marketing, engagement and advocacy initiatives • 3+ years demonstrated leadership skills, including hiring, mentoring and coaching both individual contributors and people managers • Proven success as a communicator and cross-functional relationship builder

🏖️ Benefits

• Insurance and benefit options that are built for both individuals and families • Progressive policies to support work/life balance, like our flexible paid time off and parental leave program • High-quality and well-maintained equipment—your computer will never prevent you from doing your best • Wellness initiatives to ensure both health and mental well-being of our team • Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives. • Growing corporate social responsibility program that is driven by the involvement and passion of our team members • Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting