Director - Growth Strategy & Demand Gen

4 days ago

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StarTree

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Description

• Report to the Sr. Director, Web & Digital Marketing and lead demand strategy & execution. • Drive all digital lead gen activities (PPC, display, email campaigns, vendor discovery, etc.) • Manage the Marketing Calendar, and use it to steer a unified outbound/inbound campaign motion. • Work with the SDR team to scale up lead nurture to maximize revenue opportunities. • Collaborate with Customer Success to boost expansion across strategic accounts. • Provide ops and demand gen support for virtual and physical events. • Coach internal teams on best practices for demand generation, lead handling, outreach, etc.

Requirements

• 10-15 years of experience in demand generation, with 5+ years of leadership. • Experience working for startups in the data & analytics space. • Previous responsibility for owning pipeline targets and marketing contribution. • Experience fueling the free trial / PLG motion with high quality trialers. • Experience building integrated cross-channel campaigns. • High level of knowledge of Google AdWords + LinkedIn Ads. • Experience managing agencies that support paid + organic strategies. • Experience using intent platforms like 6Sense as a foundation for growth strategies. • Highly organized and detail-oriented, committed to results, with a highly collaborative working style. • Ability to adapt quickly to changing environments and priorities.

Benefits

• Competitive and compelling equity grants. • Access to a comprehensive benefits offering.