Director - Growth Strategy & Demand Gen

4 days ago

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Description

β€’ Report to the Sr. Director, Web & Digital Marketing and lead demand strategy & execution. β€’ Drive all digital lead gen activities (PPC, display, email campaigns, vendor discovery, etc.) β€’ Manage the Marketing Calendar, and use it to steer a unified outbound/inbound campaign motion. β€’ Work with the SDR team to scale up lead nurture to maximize revenue opportunities. β€’ Collaborate with Customer Success to boost expansion across strategic accounts. β€’ Provide ops and demand gen support for virtual and physical events. β€’ Coach internal teams on best practices for demand generation, lead handling, outreach, etc.

Requirements

β€’ 10-15 years of experience in demand generation, with 5+ years of leadership. β€’ Experience working for startups in the data & analytics space. β€’ Previous responsibility for owning pipeline targets and marketing contribution. β€’ Experience fueling the free trial / PLG motion with high quality trialers. β€’ Experience building integrated cross-channel campaigns. β€’ High level of knowledge of Google AdWords + LinkedIn Ads. β€’ Experience managing agencies that support paid + organic strategies. β€’ Experience using intent platforms like 6Sense as a foundation for growth strategies. β€’ Highly organized and detail-oriented, committed to results, with a highly collaborative working style. β€’ Ability to adapt quickly to changing environments and priorities.

Benefits

β€’ Competitive and compelling equity grants. β€’ Access to a comprehensive benefits offering.

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