Enterprise Account-Based Marketing Manager
October 9
Description
•Seeking a strategic and results-driven Enterprise Account-Based Marketing (ABM) Manager •Aligning marketing initiatives with sales objectives to drive revenue growth •Design comprehensive, multi-touch ABM programs for enterprise accounts •Collaborate with sales to identify and prioritize target accounts •Develop account-specific value propositions and messaging •Craft personalized, multi-channel marketing campaigns •Oversee creation of account-specific content including whitepapers and case studies •Implement advanced targeting and personalization techniques •Work closely with sales for alignment on account strategies •Monitor KPIs for ABM initiatives
Requirements
•5- 7 years of B2B marketing experience, with at least 4 years focused on ABM in a SaaS or enterprise software environment •Proven track record of developing and executing successful ABM programs that directly impact revenue growth •Deep understanding of the event technology landscape and the unique challenges faced by enterprise event organizers •Strong proficiency in marketing automation (HubSpot) and CRM (Salesforce) platforms •Experience with ABM-specific tools such as Demandbase, 6sense, or Terminus •Excellent project management skills with the ability to manage multiple complex campaigns simultaneously •Superior communication and presentation skills, with the ability to effectively engage C-level executives •Data-driven mindset with strong analytical and problem-solving abilities •Familiarity with digital advertising platforms and programmatic media buying
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