Swoop
Swoop is a marketing solutions company aimed at the pharmaceutical and life sciences industries, specializing in direct-to-consumer (DTC) and healthcare provider (HCP) marketing. The company leverages advanced AI technology and data to enhance patient-centric engagement and create meaningful connections between patients, healthcare providers, and brands. By focusing on privacy-compliant omnichannel strategies, Swoop seeks to optimize healthcare marketing performance and improve health outcomes across various platforms, including social media and television.
Pharmaceutical Advertising • HCP Advertising • RX Lift • Health Data • Biopharma
Communications Manager
4 days ago
Swoop
Swoop is a marketing solutions company aimed at the pharmaceutical and life sciences industries, specializing in direct-to-consumer (DTC) and healthcare provider (HCP) marketing. The company leverages advanced AI technology and data to enhance patient-centric engagement and create meaningful connections between patients, healthcare providers, and brands. By focusing on privacy-compliant omnichannel strategies, Swoop seeks to optimize healthcare marketing performance and improve health outcomes across various platforms, including social media and television.
Pharmaceutical Advertising • HCP Advertising • RX Lift • Health Data • Biopharma
📋 Description
• Lead marketing for AI-driven healthcare omnichannel solutions • Support content marketing efforts on social media, primarily LinkedIn • Collaborate with Director Content Marketing to craft social media strategy • Create engaging and relevant content for Swoop's authority • Monitor and manage LinkedIn engagement and messages • Draft and distribute press releases • Develop relationships with industry journalists • Monitor industry news and competitors for commentary opportunities • Prepare reports on key metrics for leadership
🎯 Requirements
• Bachelor’s degree in Marketing, Communications, Social Media, or related field • 3 - 5 years of experience in social media management, preferably in B2B, healthcare, advertising or AdTech industries • Strong written and verbal communication skills • Proven expertise in LinkedIn strategy development and community management • Experience reporting social media analytics to internal stakeholders • Basic graphic design and video editing skills • Experience utilizing Canva brand-compliant templates for content creation • Ability to adapt writing style to various audiences • Excellent time management, organizational, and project management skills • Attention to detail and commitment to high-quality deliverables • Strong analytical and data interpretation skills • Creative thinking and problem solving • Proficiency in Google Workspace, Asana, Microsoft Office, Canva, and Adobe Creative Suite
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