ISACA
ISACA is a global association that focuses on empowering individuals and organizations to achieve business excellence through up-to-date education, training, and certification in cybersecurity, governance, and risk management. They offer various resources, professional development programs, and advocacy efforts to support professionals in the technology domain.
Global association • risk • governance • cybersecurity • IT audit
Senior Manager - Conversion Marketing
4 days ago
ISACA
ISACA is a global association that focuses on empowering individuals and organizations to achieve business excellence through up-to-date education, training, and certification in cybersecurity, governance, and risk management. They offer various resources, professional development programs, and advocacy efforts to support professionals in the technology domain.
Global association • risk • governance • cybersecurity • IT audit
📋 Description
•Lead the development of a comprehensive post-purchase cross-sell strategy •Manage end-to-end strategy of cross-sell campaigns across digital channels •Develop and maintain customer journey maps •Utilize data analytics, customer insights, and purchase behavior to drive personalized cross-sell offers •Measure and analyze key performance metrics to optimize campaign performance •Hires, trains, develops, and evaluates direct reports
🎯 Requirements
•Bachelors degree from an accredited university •8-10 years experience in marketing •Managing and leading a team in a cross-functional environment •Develop marketing ROI scorecards •Message development in a content or knowledge-based marketing environment •Develop and manage marketing budget
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