Senior Field Marketing Specialist

4 days ago

🍂 Massachusetts – Remote

Although this job is listed in Massachusetts, this company may be open to hiring remote in other states.

💵 $85k - $95k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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IDC

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IDC is a leading global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. The company specializes in research and data analytics, helping organizations make informed decisions about technology investments and market strategies across various sectors. With an extensive range of insights and data-driven approaches, IDC empowers businesses to navigate the complexities of the ever-evolving technology landscape.

ICT Market Research • Consulting • Go to Market Services • Industry Events • Data

1001 - 5000 employees

📋 Description

• Develop and execute field marketing and ABM strategies to support IDC’s business objectives and drive pipeline growth. • Collaborate closely with sales, product marketing, and demand generation teams to align marketing initiatives with target accounts and business priorities. • Plan and implement multi-channel marketing campaigns, including email, paid media, content marketing, webinars, and events. • Measure and analyze campaign performance, providing key insights and recommendations to optimize ROI. • Stay informed on industry trends, best practices, and evolving ABM techniques to enhance IDC’s marketing strategy.

🎯 Requirements

• 3–5 years of experience in field marketing and demand generation, ideally in the B2B technology sector. • Bachelor's degree in Marketing, Communications, Business or a related field. • Proven ability to plan, execute, and manage campaigns independently. • Strong expertise in digital marketing, including email marketing, paid media, and content marketing. • Familiarity with ABM strategies, tools, and best practices. • Excellent collaboration and cross-functional communication skills. • Strong project management skills, with the ability to prioritize and execute multiple initiatives simultaneously. • Experience with CRM and Marketing Automation tools. • Knowledge or use of Salesforce, Marketo, 6sense or Demandbase is a plus. • Analytical mindset with a data-driven approach to marketing strategy and execution. • Exceptional written and verbal communication skills. • Ability to travel if needed.