Global Strategic Senior Marketing Manager - Fluid Management

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Repligen Corporation

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life sciences • biologics manufacturing • bioprocess development • chromatography • Protein A

1001 - 5000 employees

📋 Description

• Lead the development and execution of the global marketing strategy, tactics, and campaigns for downstream chromatography systems. • Collaborate with the Product Management team, Business Leaders, and Commercial leaders in developing strategic, integrated marketing plans. • Lead the development and execution of effective marketing campaigns to drive growth and adoption of key product lines. • Develop actionable workplans and milestones that align with business objectives, timelines, and budget. • Create and manage the customer facing story. • Transform highly technical content into engaging, conversational, and customer-focused digital content. • Responsible for writing and graphical conception for brochures, e-mail campaigns, video production, sales tools, and presentations. • Collaborate with the digital team and stakeholders to measure and report content effectiveness through KPIs.

🎯 Requirements

• BS in Biology, Biochemistry, Molecular Biology, or a relevant field. • MBA preferred. • Minimum of 6+ years of relevant marketing experience in the life sciences, biopharma, or bioprocessing technologies. • Cell Culture, Chromatography and Filtration experience is a plus. • Strong creative perspective and experience working on a variety of marketing campaigns from inception to completion. • Understand the 4P’s and have demonstrated experience in brand marketing, market/customer segmentation, value proposition development, competitive analysis, marketing communications, and digital and traditional Go-to-Market strategies in a highly technical environment. • Ability to rapidly absorb detailed product information and technology value proposition and translate this information into correct messaging and written content. • Ability to clearly convey concepts and strategies in verbal/written communications. • Superb cross-functional and project management skills. • Ability to work effectively on multiple projects with competing priorities. • Experience with conducting effective meetings and strong presentation skills.

🏖️ Benefits

• paid time off • health/dental/vision • retirement benefits • flexible spending accounts