Senior Director - B2B Marketing

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UAB Medicine

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UAB Medicine is an educational institution dedicated to training students for careers in healthcare. The organization places a strong emphasis on providing support to its learners through various roles that assist with admissions, financial advising, learner services, and career services. UAB Medicine operates as a remote-friendly workplace, aiming to create a fulfilling work environment while contributing positively to student success. The organization is committed to fostering a culture of care, inclusivity, and professional growth for its employees, which reflects in its benefits and supportive management.

Cancer Services • Heart & Vascular Services • Women's Services • Neurology Services • Healthcare

10,000+ employees

Founded 1945

📚 Education

⚕️ Healthcare Insurance

🤝 Non-profit

📋 Description

• The Senior Director of B2B Marketing drives demand generation and cross-channel campaigns to support the institution’s workforce solutions mission and goals. • This role leads strategic and tactical marketing efforts, including social media, paid search, email, and sales enablement. • This role optimizes lead generation and brand awareness, ensuring the achievement of annual targets. • It serves as a brand evangelist, fostering strong internal and external relationships.

🎯 Requirements

• Bachelor’s degree and/or equivalent experience. • 10+ years’ experience in an ad agency or internal marketing department. • 8+ years’ experience in B2B marketing/marketing strategy. • 8+ years’ experience leading people. • 8+ years’ experience in digital marketing and cross-channel campaigns. • Experience meeting revenue and margin goals by managing budget, including planning, preparing, controlling, monitoring and forecasting business unit’s direct and/or indirect budgets. • Experience in demand generation and campaign management. • Experience in healthcare and/or online education marketing, search engine optimization (SEO) and Search engine Marketing (SEM). • Skills – negotiation, digital marketing acumen, account management, relationship building, strategic development, campaign development, Key Performance Indicators (KPI) reporting, marketing automation, email marketing best practice, and branding best practice. • Ability to professionally communicate fluently in verbal and written English. • Ability to support a diverse and inclusive work environment.

🏖️ Benefits

• Medical (including prescription), Dental, Vision (UMA subsidized) • FSA/HSA (Depending on Medical Plan chosen) • $50,000 Life Insurance (UMA paid) • Additional Voluntary Life Insurance (Team Member paid) • Employee Assistance Program – EAP (UMA paid) • Long Term Disability (UMA paid) • Short Term Disability (Team Member paid) • Supplemental Insurance such as Critical Illness, Accident, and Hospital (Team Member Paid) • Paid Time Off – 15 days accrued in year 1, 9 holidays, and 1 day of Volunteering Time Off • 401k (eligible upon completion of 90 days of employment and must be at least 21 years of age) • Pet Insurance • Identity Theft Protection