PPC Senior Specialist - Paid Search

2 days ago

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Logo of TA Monroe Digital

TA Monroe Digital

SEM β€’ Website Design and Development β€’ Paid Search β€’ AdWords β€’ E-Commerce

11 - 50

Description

β€’ Responsible for planning, coordinating, and implementing projects within budget, timeline, and scope β€’ Monitor and present project updates to management & team members β€’ Market/Competitor research β€’ Setting paid media goals & KPIs β€’ Creating & Implementing a Full Funnel Strategy β€’ Creating & setting up paid media ad campaigns β€’ Monitoring and Optimising paid media campaigns including budgets β€’ Reviewing & reporting campaign KPIs to client - weekly & monthly β€’ Provide inputs on creative copy and graphical ad templates β€’ Keep pace with paid media industry trends and developments β€’ Communicate to team and management on project development, timelines, results β€’ Work closely with team members to meet client goals

Requirements

β€’ 3+ years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) mostly about daily & weekly management of paid ads β€’ Proficiency in managing moderate to large scale B2B accounts in different business verticals, specially B2B SaaS and experience with A/B and multivariate experiments β€’ Proven interest in data-driven problem solving (degree in marketing, finance, engineering, economics, or relevant work experience) β€’ Proficiency in SpreadSheets, Google docs and Slides & experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools β€’ Upper Intermediate English (minimum) β€’ Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere β€’ Ability to clearly and effectively articulate thoughts and points β€’ Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals β€’ High levels of integrity, autonomy, and self-motivation β€’ Excellent analytical, organizational, project management and time management skills

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