Direct-To-Consumer eCommerce Manager

6 days ago

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Tata Harper Skincare

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100% natural and nontoxic antiaging skincare • 100% natural aromatherapy treatments • 100% natural and nontoxic cosmetics

51 - 200

Description

• The Direct-To-Consumer eCommerce Manager is responsible for managing all aspects of the digital and Direct-To-Consumer TataHarperSkincare.com site. • This role will develop and scale DTC promotional and CRM programs to maximize eCommerce revenue, gaining qualified traffic via digital marketing and ensuring an optimized website user experience. • Work with senior management to develop Direct-to-Consumer/eCommerce operational strategy & execute on all CRM initiatives. • Manage & execute all promotional campaigns for the US and International websites. • Oversee the ongoing development, execution, and management of CRM retention programs, specifically leading on all aspects of the Loyalty Program & Subscription Program. • Analyze and report on daily ecommerce business KPIs including performance of CRM, promotional and operational programs.

Requirements

• BA degree or equivalent required. • Minimum of 3 years of eCommerce experience in a similar role, including site merchandising, CRM, and/or operations. • Must possess both quantitative analytical skills and qualitative and creative skills. • Well-organized and strong attention to quality and detail. • Strong project management skills in managing process and people cross-functionally with internal teams and third-party vendors. • Action-oriented with strong follow-through and prioritization skills to manage and complete multiple projects simultaneously in line with business objectives and within time constraints. • Must have the ability to work with a rapidly growing business and thrive in a high pace and entrepreneurial environment. • Exceptional verbal and reporting presentation abilities. • Experience with eCommerce platforms, such as Shopify, Magento, or Salesforce Demand, is required. • Experience with analytics and reporting tools, such as Google Analytics and other web analytic tools, is a plus. • Passion for the beauty industry ––beauty, skincare or wellness industry knowledge and experience is a plus.