Senior Director - Content Marketing

3 days ago

🇺🇸 United States – Remote

🍂 Massachusetts – Remote

Although this job is listed in Massachusetts, this company may be open to hiring remote in other states.

💵 $184k - $245.3k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

🦅 H1B Visa Sponsor

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Tenable

WebsiteLinkedInAll Job Openings

Exposure Management • Cloud Security • Operational Technology • Vulnerability Management • Application Security

1001 - 5000 employees

Founded 2002

🔒 Cybersecurity

☁️ SaaS

🏢 Enterprise

Description

• The senior director of content marketing is responsible for developing, executing and leading Tenable’s content strategy. • This person will work closely with cross-functional teams, especially corporate marketing, demand generation, and product marketing, to support global initiatives and business objectives. • Develop and manage a holistic content framework to build brand awareness and permission with CISOs other C-level executives while driving consistency across all assets. • Support demand and pipeline creation with specific content initiatives for the various stages of the buyer’s journey. Measure and analyze content’s impact on pipeline and business growth. • Write and edit compelling short-form copy for digital ads, partnering with the creative and digital teams to measure, track and consistently improve results. • Develop and roll out an a/b testing strategy to quickly experiment with new concepts and approaches. • Produce and launch exceptional web copy to build a consistent and powerful brand narrative and ensure SEO best practices. • Leverage data to measure performance, synthesize insights and drive strategic improvement across all programs. • Manage creative marketing agency, contractors and other vendors as required.

Requirements

• 15+ years in content marketing, corporate marketing, journalism or related experience; 7+ years’ experience as a direct people manager; experience managing other people managers preferred. • Excellent verbal, written, interpersonal and problem-solving skills. • Deep expertise in building, launching and managing holistic content strategies that drive audiences to act. • Extensive experience across multiple content formats, from digital ad copy to web, white papers to emails. • Experience working with revenue marketing, sales and partners. • Ability to curate, interpret and leverage data to drive strategic improvements and secure buy-in from key decision-makers. • Ability to collaborate in a highly matrixed environment with many different stakeholders, including all levels of management. • Capacity to balance multiple projects with aggressive deadlines at the same time. • Bachelor's degree in marketing, journalism, communications, English or equivalent.

Benefits

• medical, dental, vision, disability and life insurance • 401(k) retirement savings with company match • employee stock purchase plan • employee referral program • flexible spending accounts • Employee Assistance Program (EAP) • education assistance • parental leave • paid time off (PTO) • company-paid holidays • health and wellness events • community programs