Senior Manager - Activation Content Production

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Athletic Greens

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whole food supplements • high quality supplements • healthy living • dietary issues • gut health

201 - 500 employees

Founded 2010

🧘 Wellness

Description

• AG1 is seeking a creative and experienced Senior Manager, Activation Content Production to join our dynamic Marketing team. • This role will be responsible for capturing content from live brand activations and IRL programming, which will be used to engage larger online audiences and amplify our presence on social media. • The Senior Manager, Activation Content Production will collaborate closely with the Brand and Community teams to document our events, programming and initiatives, delivering content that showcases how we show up in real life and how that is translated to our digital platforms. • This role will shape the overall content strategy for brand activations, ensuring consistency, innovation and high-impact storytelling that resonates across multiple channels. • Lead the capture of photo and video content during brand activations, live events, and other IRL programming. • Ensure that footage is aligned with our brand messaging and visually compelling for both organic and social media distribution. • Collaborate closely with the Community team to understand the goals and strategies behind brand activations, translating their efforts into impactful visual stories. • Develop and oversee content production timelines, ensuring timely delivery and quality standards of assets for social media, website, and other digital platforms. • Coordinate planning with internal teams for the smooth execution of day of video and photography capture. • Ensure content is optimized for organic social channels such as Instagram, YouTube, and TikTok, driving higher engagement and visibility for our brand across platforms. • Play a key role in developing strategies for repurposing and amplifying content from activations to maximize lifespan, engagement and reach. • Partner with the Social Media, Creative, and Brand teams to create content strategies that maximize reach and impact and ensure alignment with the broader marketing and brand objectives. • Stay on top of social media and content production trends to ensure our content is fresh, innovative, and keeps us ahead in the market. • Manage the post-production process, working with editors and other stakeholders to finalize content that meets quality and brand standards. • Travel to various brand activations and events, overseeing content capture, and ensuring we showcase how we show up in real life to engage with consumers.

Requirements

• 5-7 years of experience in content production, video production, or related roles, preferably with a focus on live events or brand activations • Expertise in social media platforms and content trends, especially in producing organic social media content • Proven leadership experience in overseeing content production teams or processes, with a track record of delivering successful projects • Strategic mindset with the ability to see the bigger picture and ensure all content aligns with the brands overarching marketing goals • Strong project management skills with the ability to manage multiple production timelines • Experience with video production, photography, and post-production processes • Ability to work cross-functionally with teams like Community, Creative, and Brand • A passion for storytelling and amplifying brand messages through innovative content • Willingness to travel to attend and cover events and activations • A full life outside of work—with personal passions and hobbies!

Benefits

• Competitive compensation and performance-based incentive plans. • A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one. • A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team. • A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness. • A high-growth, dynamic environment with opportunities for your direct impact to be felt. • Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence). • In-person team meetups for optimal collaboration, team building and accelerating productivity. • A work environment and culture that is based on high performance, productivity and continuous improvement. • The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day. • Access to AG1 products and branded swag. • Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. • All other benefits and insurances as required by law, based on your specific country of residence.