Senior Manager, Content Marketing

Yesterday

🇺🇸 United States – Remote

🐊 Florida – Remote

Although this job is listed in Florida, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

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Software Development • Database Management • Revenue Operations • Commercial Operations • Process Automation

501 - 1000 employees

🤝 B2B

🛒 Retail

💰 Private Equity Round on 2021-11

Description

• Develop and manage a comprehensive content strategy that aligns with the company’s goals, target audience, and buyer personas. • Develop an editorial calendar that outlines key themes, topics, and campaigns for consistent content creation across all channels. • Work closely with the SEO team to optimize content for search engines. • Ensure all content reflects our brand voice, tone, and messaging. • Manage the creation of high-quality content, including blog posts, case studies, whitepapers, eBooks, website copy, and social media posts. • Collaborate with design and multimedia teams to create engaging visual content. • Track campaign performance using KPIs and analytics tools. • Provide regular reports on campaign performance with actionable insights. • Lead and mentor a small team of content creators and copywriters. • Ensure content creation follows brand guidelines, maintains quality, and is consistent across all channels.

Requirements

• 5+ years of experience in content strategy, content marketing, or a similar role, ideally within the SaaS or manufacturing space. • Strong understanding of content creation, storytelling, and marketing techniques, with experience developing both long-form and short-form content. • Deep understanding of SEO best practices and content optimization techniques for better search engine visibility. • Excellent project management skills with the ability to manage multiple content initiatives simultaneously while meeting deadlines. • Ability to analyze content performance data and adjust strategies based on KPIs and metrics. • Excellent writing, editing, and verbal communication skills, with the ability to adapt content for different audiences and platforms. • Strong ability to work cross-functionally and lead collaborative initiatives with other departments such as sales, design, and product.