Director, Marketing - Oncology

22 hours ago

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TerSera Therapeutics

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Specialty Pharmaceuticals • Drug Device Combinations • CNS Disorders • Urology • Women's Health

51 - 200

💰 Private Equity Round on 2016-03

Description

• The Director, Marketing is responsible for developing and implementing brand strategies and marketing activities for individual products within the company’s portfolio. • Responsible for all activities related his/her assigned brands including conceptualizing and implementing brand strategies in support of achieving product revenue and corporate EBITDA goals. • Specific responsibilities include brand and market development; brand promotion and advertising materials development and implementation; coordination with sales, business analytics, and market research. • Oversee marketing communications including branding, public relations, advertising, white papers, peer to peer programming, thought leader management, trade shows, seminars and events collateral materials. • Oversee product marketing including product launch plans, sales training, presentations, sales tools, competitive analysis and general sales support. • Work closely with sales leadership to develop and implement the company's selling model as well as customer-specific sales strategies and messaging. • Ensure all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources. • Collaborate with business analytics to evaluate primary and secondary sources of customers’ insights and current market/product trends. • Interface with Medical Affairs regarding shared educational objectives and product life cycle management. • Develop and track metrics and success criteria for marketing programs and activities. • Develop and manage each brand’s marketing budget. • Perform special projects and other duties as assigned.

Requirements

• BS/BA required. • M.B.A. preferred. • 5-7+ years marketing experience in pharmaceuticals / biotech industries with 1-2 years in a leadership position (e.g.. Associate Director or above) • Ability to plan, manage and execute at both strategic and tactical levels. • Work collaboratively with all levels of the organization to create a results-driven, team oriented environment. • Proven track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example. • Think creatively and develop innovative approaches in the healthcare industry. • Strong strategic planning and analysis skills in sales, marketing, and business (competitive) strategy. • Excellent analytical skills. • Excellent written and verbal communication skills (internally and externally). • Diplomacy, patience and high energy. • Capacity to assume more significant responsibilities over time.