Brand Activation Manager - Performance Category

October 25

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Therabody

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Training • Recovery • Sports Science • Injury Prevention • Athletic Performance

501 - 1000

💰 $165M Private Equity Round on 2022-09

Description

• Seeking a Brand Activation Manager to lead brand activations and partnerships for performance category. • Focus on consumer engagement and brand awareness through integrated brand activations. • Manage strategic partnerships and execute events that align with brand objectives. • Work cross-functionally with marketing, sales, and external partners to ensure consistent messaging. • Drive consumer engagement through immersive experiences for committed athletes.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.

Benefits

• 5+ years of experience in brand activation, integrated marketing, event management, or partnership marketing, preferably in the consumer goods or lifestyle industries. • Proven track record of successfully managing brand partnerships and executing high-impact events. • Strong project management skills, with the ability to handle multiple projects simultaneously. • Excellent communication and relationship-building skills, with experience managing external partners and vendors. • Creative thinker with the ability to develop unique brand activation ideas that resonate with the target audience. • Ability to work in a fast-paced environment and adapt to changing priorities. • Strong analytical skills with the ability to measure and report on activation performance. • Willingness to travel for events and activations as required.