Senior Manager - CRM & Lifecycle Marketing

September 22

Apply Now

Receive Emails with Similar Jobs

Thistle

WebsiteLinkedInAll Job Openings

cold-pressed juice • healthy food • health • wellness

201 - 500

💰 $10.3M Series B on 2021-01

Description

• Own CRM and lifecycle marketing from start to finish, in partnership with brand marketing, creative, growth marketing, data, and customer service teams. • Constantly generate and execute new approaches for engaging our customers through the subscription lifecycle through channels including but not limited to email, SMS, website, and push notifications. • Act as an internal subject matter expert to communicate and implement best practices to increase the success of other campaigns through these channels. • Manage campaigns and programs across the customer lifecycle, from inception to execution and analysis, with the goal of maximizing metrics such as capture, conversion, AOV, NPS, LTV, referral, and winbacks. • A/B tests across your channels and work closely with data, product, and marketing to develop and execute new testing strategies. • Create and drive segmentation strategies for CRM customization using demographic and behavioral data. • Leverage data to prioritize initiatives, including automated dashboards to measure and report on campaign progress and effectiveness. • Monitor channel performance and collaborate with the product/engineering team to inform new growth and retention/engagement strategies. • Develop weekly, monthly, and ad hoc reporting on performance and cultivate a culture of iteration and experimentation to optimize performance. • Work cross-functionally with the marketing, creative, and customer service teams to bring visibility to key content, features, and programs. • Drive loyalty through program development, expansion, and management of Thistle’s unique offerings that set us apart from our competition. • Perform other duties as assigned to support the department's efficient and effective operation and to help make Thistle a great place to work!

Requirements

• Experience using today’s modern ESPs (especially Klaviyo), Google Analytics, and Google Workspace. • Experience with content personalization and managing the customer lifecycle from email capture onward within a lean growth/marketing team. • Outstanding problem-solving, analytical, and communication skills. • Experience with HTML and CSS. Tableau and SQL experience is a plus. • You possess a healthy balance of qualitative and quantitative talent. You can anticipate and articulate what will energize our customers while also performing the technical tasks required to reach them with precision. • Selfless and hands-on. We're a fast-growing startup that makes a lot with a little and thrives on collaboration across disciplines. • Perfectionist stickler. You know how it goes with CRM — the details matter, so you need to love setting a high bar and getting it all right every time. • 5+ years experience in email/CRM/retention/lifecycle marketing within the consumer category, ideally at an early-to-mid stage, high-growth startup.