Senior Channel Marketing Specialist

March 18

Apply Now

Receive Emails with Similar Jobs

Transamerica

WebsiteLinkedInAll Job Openings

Transamerica is a financial services company that provides a diverse range of products and services, including life insurance, retirement planning, mutual funds, annuities, and employee benefits. It aims to help individuals plan for their financial future and live their best lives by offering research-based tools, education, and guidance. Transamerica works with institutions and advisors to deliver solutions and services designed to attend to the evolving needs of individuals and employers. They also focus on retirement security and investment management, emphasizing innovation and leadership in the financial industry.

Insurance • Investments • Retirement

5001 - 10000 employees

Founded 1904

💸 Finance

📋 Description

• We are seeking a talented and experienced Marketing Specialist to join our team at Transamerica. • As a Marketing Specialist, you will play a crucial role on the Investments Marketing team by promoting our investment solutions across multiple channels and creating compelling marketing materials. • Your primary responsibility will be to develop content that effectively communicates product and capital markets concepts and engages our target audience. • Develop and execute marketing strategies and campaigns to promote Transamerica Retirement Investment solutions. • Create engaging and informative content related to capital markets concepts, mutual funds, CIT’s, Target Date Funds, and Stable Value investment strategies. • Collaborate with internal teams, including investment managers, sales, and compliance, to ensure accurate representation of offerings. • Craft compelling marketing materials, including brochures, presentations, web content, and social media posts, to attract and educate Advisors. • Conduct market research to identify industry trends, investor preferences, and competitive positioning. • Manage and maintain content library, ensuring accuracy, relevance, and compliance with regulatory guidelines. • Collaborate with design and creative teams to develop visually appealing marketing collateral. • Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization. • Stay up-to-date with industry trends, regulatory changes, and market developments to ensure the effectiveness of marketing initiatives. • Support sales team with product positioning, training materials, and sales support tools.

🎯 Requirements

• Bachelor’s degree in marketing, business, communications, or equivalent experience • Five years of experience in marketing communications, digital marketing or project management • Experience developing and executing digital campaigns, marketing programs and complex projects • Thorough understanding of traditional and digital platforms • Technical acumen to design campaigns that optimize the use of marketing platforms • Creative thinker • Excellent communication and relationship building skills • Organizational skills and the ability to manage multiple projects in a fast-paced environment • Strong understanding of capital markets and investment concepts, with the ability to effectively communicate complex ideas to a retail investor audience. • Solid knowledge of retirement investment options including: CIT’s, Target Date Funds, Stable Value and mutual funds. • Analytical mindset with the ability to analyze data, derive insights, and make data-driven decisions.

🏖️ Benefits

• Competitive Pay • Bonus for Eligible Employees • Benefits Package • Pension Plan • 401k Match • Employee Stock Purchase Plan • Tuition Reimbursement • Disability Insurance • Medical Insurance • Dental Insurance • Vision Insurance • Employee Discounts • Career Training & Development Opportunities • Health and Work/Life Balance Benefits • Paid Time Off starting at 160 hours annually for employees in their first year of service. • Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays). • Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars • Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child. • Adoption Assistance • Employee Assistance Program • College Coach Program • Back-Up Care Program • PTO for Volunteer Hours • Employee Matching Gifts Program • Employee Resource Groups • Inclusion and Diversity Programs • Employee Recognition Program • Referral Bonus Programs